Vin Scully, with the Dodgers from 1950 thru 2016, an amazing accomplishment!
Brian Beirne, Mr. Rock and Roll, on KRTH from 1976-2004 and broadcasting continuously for 29 years in Southern California.
Celebrating 62 Years of Rock & Roll Memories!
In the panoply of "underground" FM rock DJs of the late 60s and early 70s, many of whom were dull as dishwater, I can think of 5 that particularly stand out for me:
Les Carter - KPPC
Susan Carter, aka Outrageous Nevada - KPPC
Steven Segal, aka the Obscene Steven Clean - KPPC & KMET
B. Mitchell Reed- KPPC & KMET
Richard Kimball - KMET
I'm sure there were a few others - I notice Jim Ladd was mentioned earlier.
The rumor at the time was that KRTH wanted him bad for their morning show and was willing to write the check to make it happen. This would have been a natural move for Rick as people in my generation who grew up listening to him in the 70's and 80's were already mostly transitioned from KIIS to KRTH anyway. If he would have moved into that chair then, there is a very good chance he might still be there now, and people would talk about his longevity just as they do for others that have been mentioned on this thread. And it's not like it hadn't been done before - Dick Clark went from broadcasting to teenagers to being the imaging voice and TV commercial personality for KOST for years, and that was back when KOST was still playing Barbara Streisand and Neil Diamond records.
But the real issue is that once all of that had passed and he was eventually given gigs at Movin' and later Hot 92.3, the show simply wasn't the same. I don't know if he was just too busy with his other pursuits, or just plain lazy, but it was clear that he was not putting in the same effort to make a quality show. I said at the time that I thought he was just phoning it in. I think a lot of others must have thought so too because his audience didn't really follow him to those two stations.
By choosing not to grow old with his audience, he sacrificed them to continue to try and be young and hip to a new generation's audience that in turn only saw him as an aging DJ to which they did not relate. In the end, he lost both audiences. I believe this is why he doesn't get the level of respect his otherwise excellent career warrants.
Last edited by ChannelFlipper; 03-22-2017 at 02:21 PM.
As you say, Dick Clark was willing to do older targeting radio. He did Rock, Roll & Remember until his stroke. But he never wanted to retire, and was very hands-on with everything he did even after the stroke.
Last edited by TheBigA; 03-22-2017 at 03:00 PM.
Nothing against Dees and his talent, but a good deal of his popularity was likely due to the popularity of the station he was on. So he was not likely to pull in the same ratings at Movin' or Hot. Would Robert W. Morgan and the Real Don Steele have been number one in the late 60s and early 70s if they were on KFWB, KRLA, or KKDJ? I doubt it. I know they lost much of their audience when they were on K-100.
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