Econet Media’s Kwesé Sports and ESPN has launched the ESPN channel on the Kwesé TV bouquet. This collaboration with Africa’s emerging home of premium sports marks the much anticipated return of ESPN to the African continent. The channel comes after the announcement of the long-term agreement between the two sports broadcasting powerhouses which confirmed Kwesé Sports as the home of ESPN in Africa.
Along with live sports, the channel introduces unique original programming including an African edition of the popular SportsCenter programme. Hosted by ESPN’s Philip Murphy, SportsCenter will cover the latest in sports news, highlights and updates in its signature fast-paced format, which has made it one of the most loved and awarded shows in television.
In addition to launching the ESPN channel, Kwesé and ESPN will launch an African edition of the ESPN website and mobile app later this year. Leveraging ESPN’s position as the world’s leading digital sports brand and Kwesé’s pan-African reach and TV everywhere multiplatform distribution, these digital destinations will keep sports fans up-to-date with access to news, scores, features, video, live games and matches wherever they are — putting the best in international sports in their pocket! KweseESPN.com and the new KweseESPN app, coupled with the Kwesé App, will give its viewers 24/7 access to all the latest in sports from across the globe in a way that has never existed for African sports fans.