• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Kool fm

Same mix of songs over & over, Guaranteed to hear each hour: Wang chung, Superfreak, Don't stop believing, I melt with you, Uptown girl, etc. YUK.
Bring back the 60s & 70s hits.
 
landtuna said:
TV seems to recognize my demo.
Click to expand...

That's because most of the products sold specifically to seniors demand video or pictures.

Note that Viagra on TV does not sell woodies, but "intimate moments" as depicted in very romantic and textured moments. Cruises don't sell the itinerary as much as the images of the itinerary... and so on.

And that is why there are no senior dollars earmarked for radio. But products generally only consumed or mostly consumed by seniors use print and TV. And they are mostly products that seniors did not previously need, so there is no habit buying or brand preference that has to be changed, so the advertising is efficient.
 
Billkex said:
Same mix of songs over & over, Guaranteed to hear each hour: Wang chung, Superfreak, Don't stop believing, I melt with you, Uptown girl, etc. YUK.
Bring back the 60s & 70s hits.
Click to expand...

Hyperbole about rotations does not make up for the fact that KOOL had to move out of the music that was increasingly for geezer demos and, thus, costing them business.
 
DavidEduardo said:


Hyperbole about rotations does not make up for the fact that KOOL had to move out of the music that was increasingly for geezer demos and, thus, costing them business.
Click to expand...


Interestingly enough, the call letters KGZR (K-geezer) are available for anyone desiring to play music for demos that cost business. Here at the Buckeye Media Hut, we've been working on a few liners:

K-Geezer...playing music to keep kids off your lawn.

K-Geezer....where you're only as old as the music we play.

K-Geezer....94 point Five - the average age of our listeners.
 
DavidEduardo said:


Hyperbole about rotations does not make up for the fact that KOOL had to move out of the music that was increasingly for geezer demos and, thus, costing them business.
Click to expand...

And I'm at peace with getting in the rental at the airport, hitting seek, and hearing KOOL-FM play the songs I listened to in high school instead of someone else's favorite songs. I'm officially middle-aged now. I can live with it.

Except Uptown Girl. I hated that song when it was new. I hate it today.
 
DavidEduardo said:


Hyperbole about rotations does not make up for the fact that KOOL had to move out of the music that was increasingly for geezer demos and, thus, costing them business.
Click to expand...

What about the inevitable overlap that's going to come from oh-so-many tracks on would-be "alt" 93.3 that are getting regular rotation on 94.5? Younger demos likely aren't too keen on hearing their grandparents' music on 93.3 all the time. I'm all for bringing back pre-flip 93.3 (when 97.9 was really the only station that played the same content) or, more pertinently, keeping some of the "Brown Eyed Girl" stuff on 94.5.
 
indieradioguy said:
What about the inevitable overlap that's going to come from oh-so-many tracks on would-be "alt" 93.3 that are getting regular rotation on 94.5?
Click to expand...

There can be extreme overlap, but what defines a station is what it does play that the other station does not and the things the other station plays that its listeners dislike.
 
johndavis said:
And I'm at peace with getting in the rental at the airport, hitting seek, and hearing KOOL-FM play the songs I listened to in high school instead of someone else's favorite songs. I'm officially middle-aged now. I can live with it.

Except Uptown Girl. I hated that song when it was new. I hate it today.
Click to expand...

It was Billy Joel's tribute to the Four Seasons (stylistically, that is -- content-wise, it was a tribute to Christie Brinkley), so it had a lot of appeal to older listeners even when it was current, in the '80s. I'm kind of surprised that it continues to test well today. You'd think most people who were in high school in the '80s would have had your kind of reaction to it.
 
Just wait, another 15 or 20 years and Uptown Funk will be a classic hit.
 
Alt AZ 93.3 isn't doing much different than many other mainstream commercial alternative stations are doing - playing the soft sleepy currents alongside lots of gold.

For a more authentic commercial alternative rock experience similar to what one would have been used to listening to in the 1990s, check out Alt 93.3/Minneapolis or 92.9FM/Bend, OR. Light years not-as-good as the old Rev 105/Minneapolis or the old Spy/OKC, and not even as good as the old 103.9 The Edge/Phoenix, but better than the staid sounds of current commercial alternative by quite a lot.

The long-running mainstream rock format of KDKB was alright, but too "Rock Hits" sounding for my taste. In that format I prefer a sound more in line with Rock 94/Albuquerque or 94HJY/Providence.
 
I miss the old format on KDKB.
 
I know this reply wont be very well liked by the majority, but , I like 90's music, being a person that is in my mid 30's, the 90's is the music, and the majority of childhood that I remember. So the new Kool FM is now a preset on my vehicles radio stations, something that it never was before. Now if they leaned more towards the 90's that would be better as I am not to keen on the 80's , dont get me wrong, there is a good amount of music I like from that decade, but its just not my favorite era.

I do agree with the bloke that said they should expand outside of playing the vanilla 90's tracks, while I like those vanilla track as it would be nice to hear some stuff outside of that.
 
partyradio1039kpty said:
I know this reply wont be very well liked by the majority, but , I like 90's music, being a person that is in my mid 30's, the 90's is the music, and the majority of childhood that I remember. So the new Kool FM is now a preset on my vehicles radio stations, something that it never was before. Now if they leaned more towards the 90's that would be better as I am not to keen on the 80's , dont get me wrong, there is a good amount of music I like from that decade, but its just not my favorite era.

I do agree with the bloke that said they should expand outside of playing the vanilla 90's tracks, while I like those vanilla track as it would be nice to hear some stuff outside of that.
Click to expand...

I think it just depends on what decade you're in the mood to hear. I re-entered the broadcast business in the 1990s, am familiar with most all of the music, and like a great deal of it. I appreciate hearing it. There's even some good CHR out today -- Weeknd, Daft Punk, Katy Perry, etc. I'm in my 60s, but no matter what your age is, having the tunes bang into your head several times a day makes you long for them after not hearing them for awhile...the 90's, the 80's included. But this is not the typical situation, I understand that. Advertisers want to reach the people in your age group, and right now the 90's is the sweet spot for (ahem) "oldies".
 
You must log in or register to reply here.
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.
Back
Top Bottom