CBS Radio's 92-9 The Game was the beneficiary of carrying the Falcons games including the big one, and also by being the official Falcons station. The Game earned a 4.4 share of Persons 6+ in the January PPM.
The Game's highest share prior to this was 3.6 during the 2015 Falcons season. In other months, the station has been getting a 3 or slightly lower. We'll see how much of the 4.4 the station keeps over the next few months. With the Sports format, The Game should be able to do well in revenue by hovering around the low-to-mid 3's in P6+, which would suggest high ratings against its Men 18-49/25-54 target audience. Atlanta Sports radio has never seen the really high ratings the format gets in some markets, such as Boston.