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Philadelphia Radio PPM Ratings: January 2017

Is it a little weird that WMGK suddenly jumped to 6.9? Ignoring the December and Holiday books for obvious reasons, it's basically a full-point leap. Unusual, no?

Also: I don't know what KYW's 5.6 can be attributed to. Too early to form any thoughts about WTDY's ratings. WXTU is down a bit and something called WKVP showed up with a 2.7 but otherwise, things seems pretty much status-quo (including WRFF).
 
Miguelito said:
Is it a little weird that WMGK suddenly jumped to 6.9? Ignoring the December and Holiday books for obvious reasons, it's basically a full-point leap. Unusual, no?

Also: I don't know what KYW's 5.6 can be attributed to. Too early to form any thoughts about WTDY's ratings. WXTU is down a bit and something called WKVP showed up with a 2.7 but otherwise, things seems pretty much status-quo (including WRFF).
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WMGK's jump does seem odd, but let's see if it's an actual trend, instead of a one-book anomaly.

KYW has tended to do better in the winter with snow/school closings. But with little snow, and them doing away with on-air school closing numbers, we'll see. Hopefully it's just a turn back for the better for them.

WKVP is K-Love on 106.9. (The old WKDN and short-lived WWIQ). Their sister station (89.5 WYPA- "Air 1") showed up as well. It looks like EMF is buying the ratings now? They popped in in a lot of PPM markets that were just released yesterday. Not a bad number for a forgotten signal with little promotion.
 
atthestars said:
WKVP is K-Love on 106.9. (The old WKDN and short-lived WWIQ). Their sister station (89.5 WYPA- "Air 1") showed up as well. It looks like EMF is buying the ratings now? They popped in in a lot of PPM markets that were just released yesterday. Not a bad number for a forgotten signal with little promotion.
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I don't quite get what EMF's purpose is. I don't think I'll ever understand how a not-for-profit charity focuses its funds on buying up radio stations...and now buying the ratings. Aren't the stations non-comms? Why do the ratings even matter? :confused:
 
Miguelito said:
I don't quite get what EMF's purpose is. I don't think I'll ever understand how a not-for-profit charity focuses its funds on buying up radio stations...and now buying the ratings. Aren't the stations non-comms? Why do the ratings even matter? :confused:
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Underwriting. Telling potential sponsors that "You can reach X amount of people throughout this metro/across the country etc."

Ironically, WRTI and WXPN are no longer showing in the Philly ratings. Does anyone know any specific reasons for these changes?
 
atthestars said:
Underwriting. Telling potential sponsors that "You can reach X amount of people throughout this metro/across the country etc."

Ironically, WRTI and WXPN are no longer showing in the Philly ratings. Does anyone know any specific reasons for these changes?
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Most of the EMF income is through donations, bequests and such.

WRTI is not subscribed, and thus does not show in the public release data. I believe that is also the case with WXPN. Both show in the subscriber data.
 
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