WRCA still not back as far as I know and the 106.1 of course not on either. Almost 5 months and no idea what will go on.
In the meantime I read on Fybush's column that the 98.9 in Salem NH (also covering Merrimack Valley in MA) which simulcasts
WCCM 1110 has gone from talk to classic hits. The FM tail wagging the AM dog--marketed with the FM frequency but the AM
has to simulcast of course ( the talk has gone to an HD and a site).
Which is what we're looking at here...the 106.1 will no doubt be highlighted and oh yes, they're also on 1330 (not that the AM signal is nothing to sneeze at, but the concentration will be on the new FM and what I'm guessing is a music format.
Put your money on Tropical Hispanic. It is a larger population than AA in Boston and totally unserved on the FM band. And Beasley has great success with the format in other markets. It will be plug and play with no competition and new dollars to the market. What was originally intended to be urban AC will become Hispanic. Book it.
You are spot on about the tail wagging the dog.
The ONE station that does it right, is WNBP and their translator on 106.1, They still identify themselves in all marketing and promotion as WNBP, and use the FM translator as it was meant to be used, not a work around to get a FM allocation
In any event, the format is not "Tropical" (which is no longer a viable format anywhere on the US mainland) but the equivalent in Spanish of CHUrban.
And, like with any diverse population group, not every Hispanic enjoys that format.
The Vermont one debuted its FM Translator as 105.7 The Beat.To get the translator they have to duplicate what the AM is running (the AM could be a daytimer or reduce power at night). But in effect they are running a music FM and have to carry it on the AM too, even if listeners would probably never tune to the AM (it's a young demo).
The FCC is saying the FM will help the AM.They could have said, "you can run one format on the FM if you wish and something else on the AM" but no, it must be duplicated.WSNO got rid of their talk format on 1450 (Rush, Howie). I think they said the talk shows made it tough to sell ads.Yeah that could be part of it.
So while it's "helping to save an AM station" it amounts to launching a new FM station.
Things may finally be moving with Beasleyʼs 13-30/106.1 combo.
Noted WRCA back on this morning, just before 3am (came on yesterday, sometime in the afternoon?)—simulcasting WROR, but ahead 15 sec.s (assume due to the FMʼs IBOC processing delay)!
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