I hope that Irish is the end game here. The Irish population is even larger than the a Hispanic population in Boston proper, and because not many people actually have HD Radios, this could be a good way to attract an audience.
Yes, heard them that way on 128 between Beverly and Wake-Reading exit. Fighting with WNBP repeater, or WCOD? But 1330 not bad
I hope that Irish is the end game here. The Irish population is even larger than the a Hispanic population in Boston proper, and because not many people actually have HD Radios, this could be a good way to attract an audience.
I hope that Irish is the end game here. The Irish population is even larger than the a Hispanic population in Boston proper, and because not many people actually have HD Radios, this could be a good way to attract an audience.
Yes, there are plenty of people of Irish descent in Boston, but most of the families have been there for three generations or more. How many want to hear traditional Irish music or old-style Irish-American pop outside of mid-March?
That said 97.3 WJFD down in New Bedford has a 24 hour Portuguese format. Has for decades. Not exactly the most common format...
Here is your new Beasley format in Boston: http: //925maxima.com/
Irish sounds whimsical but makes no financial sense, and there are no simple words to describe just how "frugal" Beasley is. This format--call it Spanish CHR, Tropical, Spanglish or whatever--is a simple plug-in from their Ft. Myers and Tampa operation. It will get numbers in Boston and create new ad dollars. In short, a simple, cheap win. Now, back to Joe Shortsleeve.
If they are so frugal, then why aren't already playing it?
Probably using whatever audio is easily available to finish equipment testing. Since an AM is involved, they may have had to do some touch-ups on the directional system, perhaps even a partial proof... for which purpose there are often short )few seconds) reductions in modulation to get accurate readings.
This whole WRCA / Translator thing has taken waaaay more time than it should have.
I have also heard that Beasley is "frugal"
It's always a bit exciting when a new product/format hits the airwaves....so I guess we are all chomping at the bit to see if it ends up being anything listenable!
Here is your new Beasley format in Boston: http: //925maxima.com/
Irish sounds whimsical but makes no financial sense, and there are no simple words to describe just how "frugal" Beasley is. This format--call it Spanish CHR, Tropical, Spanglish or whatever--is a simple plug-in from their Ft. Myers and Tampa operation. It will get numbers in Boston and create new ad dollars. In short, a simple, cheap win. Now, back to Joe Shortsleeve.
What is a "Hispanic" audience? Mexicans, Puerto Ricans, Cubans, and various Central and South American nations don't have much in common beyond the language.
And the biggest "Hispanic" community in Greater Boston doesn't even share that; they are Brazilians, and speak Portuguese not Spanish. There are more Portuguese speakers in Massachusetts than Spanish speakers.
I assume the Irish stunt is dragging on, since this thread continues to be speculative. What's the delay? Does that much technical fix-up/tune-up work still need to be done? And again, why stunt at all when there's no unwanted audience to blow off? The station was off the air for months.
Just throw the switch and put the real format-in-a-can on the air.
This sure is a good station for a stunt. I hope it stays.
Anybody know the amount of Irish population in Boston compared to Spanish or Portuguese?