Radio stations that target the U.S. from Canada or Canada from the U.S.
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Thread: Radio stations that target the U.S. from Canada or Canada from the U.S.

  1. #1

    Join Date
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    Radio stations that target the U.S. from Canada or Canada from the U.S.

    I've been hearing about border blisters a decent amount recently, and that got me thinking about stations that do the opposite: "Border boasters" along our northern border. I know you have CIMX, WYUL, WLYK and (formerly?) CFLZ, but are there other stations you can think of that either
    a. Target the U.S. from Canada, or
    b. Target Canada from the U.S.

  2. #2
    You realize the Canadians have content laws about this?

  3. #3

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    Yes I do, but CIMX from Windsor (and one or two other stations) target Detroit almost exclusively.

  4. #4
    WTOR in Youngstown, NY (north of Niagara Falls) blasts a 13,000 watt directional signal straight towards Toronto with brokered ethnic programming.

    Hard to argue their target audience is anyplace but Ontario.
    Last edited by FreddyE1977; 02-20-2017 at 04:09 PM. Reason: line spacing

  5. #5
    I often catch "American Top 40, the '70s" on CKWW-AM 580. It is a Detroit station, but with a COL of Windsor, Ontario. Because of that, they often play Can-con during breaks that I am not usually able to hear, here in Tennessee.

  6. #6
    Quote Originally Posted by TheBigA View Post
    You realize the Canadians have content laws about this?
    This thread got me curious enough to look up the Can Con law, and I found this phrase that might explain the success of CIMX:

    "Stations in Windsor, Ontario, are also permitted to meet lower Canadian content targets, due to Windsor's proximity to the Metro Detroit media market in the United States."

    The interesting part of CIMX is it's located in what would be the non-commercial, educational part of the FM band. Except that rule doesn't apply to Canada.

    In other parts of the great white north, beyond Windsor, radio stations are required to play at least 35% Canadian Content, and the records must be written and recorded in Canada. That often excludes a lot of Canadian artists who record in US studios.

  7. #7
    Quote Originally Posted by TheBigA View Post
    This thread got me curious enough to look up the Can Con law, and I found this phrase that might explain the success of CIMX:

    "Stations in Windsor, Ontario, are also permitted to meet lower Canadian content targets, due to Windsor's proximity to the Metro Detroit media market in the United States."

    The interesting part of CIMX is it's located in what would be the non-commercial, educational part of the FM band. Except that rule doesn't apply to Canada.

    In other parts of the great white north, beyond Windsor, radio stations are required to play at least 35% Canadian Content, and the records must be written and recorded in Canada. That often excludes a lot of Canadian artists who record in US studios.
    We have what is called the MAPL system (Music, Artist, Production or Performance, Lyrics) and a song must meet 2 of those requirements. A Canadian recording in the U.S. could count as a Canadian recording IF the music and lyrics were written by a Canadian, and that would be where the difference lies. A Canadian recording in the U.S. a song not written by a Canadian in any way would not qualify as a Canadian recording. On the other hand if a song is recorded by an international artist, but recorded IN Canada and either the lyrics were written by a Canadian, or the music was, then it counts as a Canadian recording. Records and CDs delivered to the station (when I worked in Canada in the 90's) would actually have the MAPL label on the back with the corresponding letters coloured differently to let us know if the record met any of the criteria.
    Last edited by mimo; 02-21-2017 at 01:05 AM.

  8. #8
    To add to that, if a British artist were having a concert in Toronto, and in that concert performed a song written by a Canadian (either the music or the lyrics were written by a Canadian) and a recording of that concert was released to radio, that would count as Canadian content. I'm also reminded of Robert Smith of the Cure recording Platinum Blonde's "Not In Love" in Canada..and the song met 3 out of the 4 requirements, it was considered Canadian Content, despite Mr. Smith being English.

  9. #9

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    Quote Originally Posted by TheBigA View Post
    "Stations in Windsor, Ontario, are also permitted to meet lower Canadian content targets, due to Windsor's proximity to the Metro Detroit media market in the United States."
    Am I not the only one who thinks the Niagara Region should be treated the same way due to proximity to Buffalo?

  10. #10
    Quote Originally Posted by mimo View Post
    We have what is called the MAPL system (Music, Artist, Production or Performance, Lyrics) and a song must meet 2 of those requirements. A Canadian recording in the U.S. could count as a Canadian recording IF the music and lyrics were written by a Canadian, and that would be where the difference lies. A Canadian recording in the U.S. a song not written by a Canadian in any way would not qualify as a Canadian recording. On the other hand if a song is recorded by an international artist, but recorded IN Canada and either the lyrics were written by a Canadian, or the music was, then it counts as a Canadian recording. Records and CDs delivered to the station (when I worked in Canada in the 90's) would actually have the MAPL label on the back with the corresponding letters coloured differently to let us know if the record met any of the criteria.
    Would the stuff that R. Dean Taylor wrote for Motown count?

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