Shawndx
New Participating Member
Radio Insight had this info:
Evanov Radio Group has flipped Soft AC “Jewel 101” 100.5 CFJL-FM Winnipeg to 90s Hits “Hot 100.5“.
Positioned as “90s & More”, the station is stretching to play compatible songs from the early 2000s. Adam West, Program Director of sister CHR “Energy 106” CHWE-FM adds those duties at CFJL. The new format positions Hot 100.5 between Corus’ recently launched Adult Hits “Peggy @ 99.1” CJGV, Bell Media’s 80s/90s based “99.9 Bob-FM” CFWM-FM, and Rogers Media Hot AC “Kiss 102.3” CKY-FM.
INSTANT INSIGHT: While we saw attempts at 90s Hits several years ago all fade. Canada seems to be a breeding ground for new takes on gold based formats. The aforementioned CFWM was the first Variety Hits station when it launched in 2002, while Canadian stations were among the first to bring the Classic Hits format into the 1980s centered position it is today.
If the 90s based format were to succeed in its second go-round, perhaps this Pop/Dance leaning version launched in Winnipeg will be the key to giving it a concentrated focus and broad enough library to get away with eschewing the major Alternative and Hip-Hop songs that dominated much of the decade.
Evanov Radio Group has flipped Soft AC “Jewel 101” 100.5 CFJL-FM Winnipeg to 90s Hits “Hot 100.5“.
Positioned as “90s & More”, the station is stretching to play compatible songs from the early 2000s. Adam West, Program Director of sister CHR “Energy 106” CHWE-FM adds those duties at CFJL. The new format positions Hot 100.5 between Corus’ recently launched Adult Hits “Peggy @ 99.1” CJGV, Bell Media’s 80s/90s based “99.9 Bob-FM” CFWM-FM, and Rogers Media Hot AC “Kiss 102.3” CKY-FM.
INSTANT INSIGHT: While we saw attempts at 90s Hits several years ago all fade. Canada seems to be a breeding ground for new takes on gold based formats. The aforementioned CFWM was the first Variety Hits station when it launched in 2002, while Canadian stations were among the first to bring the Classic Hits format into the 1980s centered position it is today.
If the 90s based format were to succeed in its second go-round, perhaps this Pop/Dance leaning version launched in Winnipeg will be the key to giving it a concentrated focus and broad enough library to get away with eschewing the major Alternative and Hip-Hop songs that dominated much of the decade.