Radio 104.5's playlist - Page 8
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Thread: Radio 104.5's playlist

  1. #71
    Quote Originally Posted by ATLD View Post
    Another 20 year old chiming in... It's my understanding that the average listener only tunes in for ~12 minutes at a time in the car. During that period, it's important that the station is delivering content that their P1 is familiar with.
    I agree...all of this goes into the format we've been discussing. But it also applies to a lot of other formats, including all news. Try listening to KYW for 12 hours. You hear the exact same stories repeated in a cycle. Hey didn't we just hear that story? Sure you did. And it's one of the top rated stations in town.

  2. #72
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    Quote Originally Posted by ATLD View Post
    Another 20 year old chiming in... It's my understanding that the average listener only tunes in for ~12 minutes at a time in the car.
    Not just in the car... anywhere. In the car, listening is particularly limited by the length of the drive or commute. At home and at work, there are all manner of interruptions to continuous listening, ranging from taking out the trash or going out into the yard and taking a call, having a conversation or taking a coffee or bathroom break.

    During that period, it's important that the station is delivering content that their P1 is familiar with. Otherwise, there's a high chance that they'll tune out. Radio stations spend a lot of time, money, and energy conducting research to determine what content is most favorable. You can't sell a station by how cutting edge/deep the playlist is, you sell it by the ratings and maximizing familiar content maximizes your ratings. Everything Radio 104.5 plays is chosen with some sort of reason.
    Absolutely. A high TSL station might have a dozen or more listening incidents by a P1 listener in a day. If each time they come back, they are not rewarded with a good song or good content, they are gone.

    I don't understand why some people think their personal opinion/general observation trumps research?
    Because they are very self-centered?
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  3. #73
    Quote Originally Posted by DavidEduardo View Post
    The personal preferences of a radio professional should never have any bearing on that person's ability to find out the tastes of a target group and serve them as best they can. Were it otherwise, what you are insinuating is tantamount to saying that a man should not be a women's fashion designer...
    I would never post my opinion about WXTU because I don't ever listen to it. I hate country music so why would I care what songs they play?

  4. #74
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    Note that WRFF got a 3.8 in the January "Beauty Contest" ratings, out today at noon.

    Move on, nothing here to see.
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  5. #75
    Quote Originally Posted by radiodx10 View Post
    I was mentioning this in a post recently. I figured it could use its own post, though.

    Radio 104.5 is a favourite station of mine here in Philly. I like that it is a one of a kind almost. What I hate is it seems to have the smallest playlist I have heard from a station. We make jokes how the Top 40 has like 10 songs in its playlist. With Radio 104.5, that could reign true.

    Okay Radio 104.5, I've heard "Dani California" a million times already. No, I don't want to hear "Unsteady" by X Ambassadors again. Not "Riptide" by Vance Joy either. Oh for god's sake what's this the billionth time you've played "Smells like teen spirit"?

    That's usually how it goes with Radio 104.5 and myself. And their bumpers! My friends always say I do the best impression of that guy who does the 104.5 bumpers (you can probably hear it in your head if you've heard it enough) "radio 104.5, Philadelphia's alternative".

    I gotta hand it to them. They've become more than just a radio station to people my age (20-26 year olds). EVERYONE knows that station, know's how it sounds and what it plays. It's our generations WDRE 103.9. Good for them. Now just for crying out loud, expand your library a bit more! How about some meat puppets, local bands like Petal, My Bloody Valentine, Slowdive, NOFX, Catch 22, some more tracks from weezer besides "say it aint so", you could play "pink triangle, "el scorcho" those are some good lesser played weezer tracks. you could also play some stuff by norah jones, mellisa ethridge, garbage, the psychedelic furs. It's easy Radio 104.5- HIRE ME lol.
    I've been saying this for years I like the station but it's run by iHeart and it's cookie cutter, no real identity, they don't really branch out too much besides the bonus track and new music discovery show, I even made a post about it on this site under the heading 103.9 WDRE, it bothers me so much that it actually drove me to create my own internet radio station just to prove to myself that you could mix up playlists and it would still sound decent www.alternativemedicineradio.com here is the link to my site if you want to check it out

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