On paper, it really does look a bit crazy. Does Q102 play Ed Sheeran 16x a day?
The problem with alternative in general is that it is a genre made up of multiple smaller coalitions. Each group likes some of the songs some of the other groups also like, but hates some of the songs a couple of the other groups love. So station, not having the ability to send specific songs to each group, has to only play the songs that everybody likes or at least does not dislike.
They are likely playing every consensus song they can find but in that format there are not that many.
I wonder if any of this will mean anything 5 years from now. What do you figure are the odds of this format occupying 104.5 at that time?
I know it will probably NEVER happen but I wish a second alternative rock station would appear in Philly with a much larger playlist and let the ratings decide the winner. The sports talk fans in Philly have choices and competition usually leads to a better product.
Back to WRFF, their website isn't as good as it was a year or so ago, but when they published their entire playlist, it was between 400-450 songs. I imagine it's about the same now.
The number of songs they play is dependent on how many "hits" they can find at any given time. And given it's usually top five in its target demographic, I'd say they found the right number.
For me, I liked the station better about five years ago, but it's still pretty good in my book.
If every song by a particular artist that is played is a hit, so what if they play the artist every hour or so? Listeners hear songs, and if among their favorites are many by the same artist, then they want to hear all of them. Imagine if stations did not play song by the biggest artists frequently... a one-hit-wonder artist would play just as often as Imagine Dragons. Not.
The WRFF regular rotation playlist is a tad over 400 songs, which is in the typical range for such a format. It is very hard to find more than that number of songs that don't have horrible negatives among subsets of the target audience.
I've been in a situation, although in a bigger market, with a slightly different version of rock (currents to some songs from the 70's) with a 450 title library. A competitor came on, playing a much larger library. We kept our 20 share and #1 rank, they never got over a 1.8 and left the format a year later. Listener comments in focus groups were similar to "They play one or two songs I don't like for every one that I do like."
Last edited by DavidEduardo; 02-17-2017 at 12:52 PM.
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