Since CBS/Entercom are merging, would they be sold by either fast growing Hubbard Radio or will Bonneville rebuy the properties, because I think 95.7, 96.5 & 102.1 were owned by them once. Is that a possibility?
I wouldn't be surprised if Bonneville re-acquires their radio stations in San Francisco. Aside from Bonneville's Phoenix cluster, I don't think they have anything else to offer to Entercom.
Is Bonneville a player anymore? They sold a bunch of really good stations to Hubbard a while back, then traded their stand alone LA station for some of Entercom's in Denver. Can't rule anything out as Entercom will be doing some serious horse trading to make the CBS deal work.
Why would you part with KOIT? Aren't they still toward the top in the ratings? They've certainly updated their music the last couple of years, and dropped the "Light Rock" branding.
No one thought Bonneville would part with KOIT in 2007 either. KOIT was #1 then. No station is off the table in this deal.
I can conclude that the San Francisco spinoffs will likely go to Hubbard, with Entercom receiving Cincinnati and St. Louis. Bonneville on the other hand will likely acquire two of Entercom's spinoffs in Seattle for Phoenix. Once the merger closes, that's when we'll find out which stations Entercom will actually place in the trust.
I don't think anyone can conclude anything.
Based on my findings, a San Francisco swap with Hubbard would likely give Entercom more stations than Bonneville due to their values. A Seattle-Phoenix swap with Bonneville would result in Bonneville owning 3 FMs and 2 AMs in Seattle, and Entercom owning 5 FMs and 1 AM in Phoenix.
Based on my findings, a San Francisco swap with Hubbard would likely give Entercom more stations than Bonneville due to their values. A Seattle-Phoenix swap with Bonneville would result in Bonneville owning 3 FMs and 2 AMs in Seattle, and Entercom owning 5 FMs and 1 AM in Phoenix.
That's fine if those were the only two operators in the business. You're overlooking other possibilities including selling stations to broadcast owners (religious, ethnic) that won't pose a competitive threat.