I have yet to hear an AM sports station that does not pump the crowd noise up to a ridiculous level.
Isn't that permissible in the same way that "pitching up" music is -- cheating a tiny bit to make the overall product more exciting?
I have yet to hear an AM sports station that does not pump the crowd noise up to a ridiculous level.
While I might not be enamored with the processing on 101.9, it's odd that anyone would think WFAN 660 audio is decent. There's digital artifacts (that phasy mid-hi metallic sound) that make it sound like a low-res mp3. It also appears they are not running iboc, so, it's not clear to me why there's nothing above 4.5 KHz. Sister WCBS 880 suffers from the same problem, but with the added noise level of iboc hiss.If I have a GE Superradio and prefer 660 AM since the sound quality is much better. Also 660 AM has a much larger range.
They never got my permission!Isn't that permissible...?
Think there might be some listeners and review that no one else is going after?
Stations don't sell ratings, they sell demos. Older demos have limited advertiser interest. That's why stations are going after younger demos.
Advertisers use other platforms to reach older demos. Not radio.
Yes, I totally agree. But you could own the older demo and get absolutely every advertiser buy, or you can continue to be the 6th or 7th ranked in the peak demos and get any leftovers - if they have any money left for you.
Yes, I totally agree. But you could own the older demo and get absolutely every advertiser buy, or you can continue to be the 6th or 7th ranked in the peak demos and get any leftovers - if they have any money left for you.
There are essentially no agency buys for 55+. It's not about "getting every advertiser buy" since there are none