It's not really the top station. It is, using a three book average, #5 in 25-54. Agencies don't look at 12+ or 6+ numbers, nor do most station staff members.
The recent changes illustrate the concern with aging demos.
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CBS radio / Entercom in Philly
- Thread starter Bill_W
- Start date
It's not really the top station. It is, using a three book average, #5 in 25-54. Agencies don't look at 12+ or 6+ numbers, nor do most station staff members.
The recent changes illustrate the concern with aging demos.
I understand what would happen to a station's revenue when it changes formats. I just thought with a constant turnover of on-air staff at WOGL, the station would begin to play songs such as Donna Summer's "Last Dance" and David Bowie's "Changes" leading to a format change. However, chances are a format flip won't be happening on WOGL (or any of CBS Radio/Entercom's stations in Philadelphia) anytime soon.
There may have been some higher turnover in a shorter period, but they also had long-term stability ahead of that. Ross Britain was there a number of years before retiring, Valerie Knight even longer, and it was a good run for Cadillac Jack, etc. But in fairness, a cluster isn't constant, it's the way things sometimes happen. B/More FM have regularly rotated people in and out of the morning slot, and afternoons switched again not all that long ago in the big picture. No format change rumors, just the way things go.
A
andreajesus
Guest
Mike - in radio these days, don't assume ANYTHING - 12 years ago, a top-rated oldies (yes, in those years they were still called oldies) station in NYC was blown up for some snarky dude named "Jack" - stay tuned...
A
andreajesus
Guest
Don't be too sure - I think all of radio is watching what happens at 'OGL - for a LOT of reasons.....
It's going to be interesting to see if '90s music will attract the mid-range of 25-54. The music of that decade was so divisive -- you had stations bragging that they weren't playing rap, other bragging that they were. Twenty-plus years later, will enough of the 30/40-somethings want to hear "OPP" and "Funky Cold Medina" along with the pure pop and rock hits of those years that weren't even being played on the same station originally? I'm thinking that's why CBS went straight to AMP with WODS and never really updated its sound, perhaps sensing that the last viable decade for oldies/classic hits radio would be the '80s -- and only the first 7 years of the '80s at that. After that ... rap and grunge wreaked havoc on CHR.
J
Jul
Guest
everyone should keep their eyes on 1210 am and 96.5 Fm too. They are vulnerable stations also. I would be shocked if they blew up wogl and drop the current oldies/classic hits format after 30 years .
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The real question for the last five or six years has been why WOGL has kept the older music and the ancient specialty shows for so much longer than the rest of the CBS groups classic hits stations have.
The only question is whether the recent changes were made to snap the station back to reality or to save money prior to the closing of the Entercom deal... or both.
Hi David. What do you think was the reason? I think it is both, for them to move ahead with the music and to save money...but did they need to remove these DJ's. Cadillac Jack is very current with music. He was a DJ at Eagle 106 from 1991-1993 and I talk with him on facebook and he knows all about the 80s, 90s and Y2K music. The music also still leans a lot older than all of the other classic hits stations at CBS. They play like 4 or 5 90s songs a day. They are 80s focused...but still play a 60s song every other hour and play a decent amount of 70s music.
J
Jul
Guest
The way radio is right now especially with what when down in the CBS radio Philly cluster recently , anything can happen. No stations are safe.
J
Jul
Guest
I wonder will there be new people running the Philly cluster once Entercom takes over or will Entercom keep the current management team for the Philly cluster?
Hard to say, but management is usually the first to turn over in ownership changes. It's not usually a position you want when you get sold.
Probably most stations are safe in terms of branding and formats. That, however, doesn't mean the people are. WOGL's format is in no danger of going, but how many people there have been let go in the last year?
Probably most stations are safe in terms of branding and formats. That, however, doesn't mean the people are. WOGL's format is in no danger of going, but how many people there have been let go in the last year?
Entercom is not a top-heavy company. CBS is. My guess is that there won't be a big management change, but there will be fewer managers in the building.
CBS Philly is a successful operation, not a lot of problems that need fixing. So I expect the market managers will stay.
https://www.bizjournals.com/philade...bs-radio-merer-executive-team-bala-cynwy.html
Update Leadership changes are at play for Entercom Corporate.
https://www.allaccess.com/net-news/...e-on-entercom-cbs-radio-merger-senior-corpora
Update Leadership changes are at play for Entercom Corporate.
https://www.allaccess.com/net-news/...e-on-entercom-cbs-radio-merger-senior-corpora
J
Jul
Guest
Please, please feel free to post any rumors and news that you, the posters may have regarding the 6 CBS radio Philadelphia stations, in this thread. With the Entercom merger near, anything can happen with 1210 WPHT, 94 WIP. 92.5 WXTU, 98.1 WOGL, KYW 1060 AM and/or 96.5 FM
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