CBS RADIO merges with Entercom: DFW Impact - Page 9
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Thread: CBS RADIO merges with Entercom: DFW Impact

  1. #81

    Join Date
    May 2017
    Location
    Maryland
    Posts
    103
    Quote Originally Posted by b-turner View Post
    Let's say you're Entercom. You have a high biller in La Grande. Now what do you do?

    1) Keep the format and learn all you can to see if it might also bolster billing in other markets you have with a poor performer. You could care less if it's a lone wolf in your portfolio, it's just a successful moneymaker and you're really happy about that.

    or

    2) You know nothing about Spanish language radio and it's the only one in your portfolio. Forget how well it does, you're changing the format to something where you have expertise.
    If Entercom decides they don't want any Spanish stations in their portfolio, I would choose the second option.

  2. #82
    Quote Originally Posted by miketheradioguy View Post
    If Entercom decides they don't want any Spanish stations in their portfolio, I would choose the second option.
    This also puts KLOL (Mega 101.1) in Houston to question about a Spanish format of any sort. KLOL has been on the air for over 10 years already and has been very successful in the market.

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