CBS RADIO merges with Entercom: DFW Impact - Page 9
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Thread: CBS RADIO merges with Entercom: DFW Impact

  1. #81

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    Quote Originally Posted by b-turner View Post
    Let's say you're Entercom. You have a high biller in La Grande. Now what do you do?

    1) Keep the format and learn all you can to see if it might also bolster billing in other markets you have with a poor performer. You could care less if it's a lone wolf in your portfolio, it's just a successful moneymaker and you're really happy about that.

    or

    2) You know nothing about Spanish language radio and it's the only one in your portfolio. Forget how well it does, you're changing the format to something where you have expertise.
    If Entercom decides they don't want any Spanish stations in their portfolio, I would choose the second option.

  2. #82
    Quote Originally Posted by miketheradioguy View Post
    If Entercom decides they don't want any Spanish stations in their portfolio, I would choose the second option.
    This also puts KLOL (Mega 101.1) in Houston to question about a Spanish format of any sort. KLOL has been on the air for over 10 years already and has been very successful in the market.

  3. #83

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    A company like Entercom (which doesn't actually own this station yet) deciding to ditch a successful format for one that some say can't work doesn't make a lot of sense. Then again, who says all station owners make great decisions? We'll find out in two days.

  4. #84
    Quote Originally Posted by LibertyNT View Post
    On a side note, if any station needs to die in DFW it has to be 570. Always near the bottom, put the poor thing out of its misery. Or maybe 1190, I don't think it even showed up in the book. Sad to see how hard KLIF has fallen on both of its frequencies.
    Surely - somebody could make a profit on a super regional that has a 300 mile footprint in every direction, peels paint over the metroplex, and has decent nighttime coverage as well. It is a station in search of a better format.

  5. #85
    Quote Originally Posted by rbrucecarter5 View Post
    Surely - somebody could make a profit on a super regional that has a 300 mile footprint in every direction, peels paint over the metroplex, and has decent nighttime coverage as well. It is a station in search of a better format.
    The highest rated AM in town is The Ticket. It's #14. That's the only format that's really delivering for AM right now.

  6. #86

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    Note: the logo on the Facebook page changed again and still advertises 103.7 HD-2. HOWEVER...it now says "Modern Jazz"
    I think we have our answer: staying put but with a slight change in music. We'll know for sure in 2 days.

  7. #87
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    Quote Originally Posted by miketheradioguy View Post
    I wouldn't be surprised if Entercom decides to blow up KMVK. I suggested that Entercom should blow up WLZL in Baltimore/Washington D.C. when they complete the merger.
    WLZL is a deficient signal for both DC and Baltimore. It straddles both markets, without fully covering either.

    Spanish language is a perfect option there... it is unlikely that there will be another Spanish language FM, and there is a lot of money targeting Hispanics in that market.

    What else could you do with it?
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  8. #88
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    Quote Originally Posted by jefffwd View Post
    Yes, but Entercom does not have any Spanish Language stations in their portfolio.
    They will when they complete the transaction. They also have no 24 hour all news stations, but will when they close the deal.
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  9. #89
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    Quote Originally Posted by TheBigA View Post
    The highest rated AM in town is The Ticket. It's #14. That's the only format that's really delivering for AM right now.
    KTCK is 5th in 25-54, but it does have a simulcast on a rimshot FM, so it is not a pure AM play.

    The highest rated pure AMs in 25-54 are KRLD and WBAP, tied for 26th.
    www.americanradiohistory.com
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