Who, in your opinion, does digital the best? NTR?
Who, in your opinion, does digital the best? NTR?
I think they made a mistake buying Citadel. There's a reason they went bankrupt, and I don't think those reasons have been completely fixed. They're still struggling with a lot of the former ABC stations. In my view, the original core of Cumulus was a sound business operation until that purchase. But they needed more major markets, and that was the only way to buy in.
I said when Mary Berner became CEO that she would have 12-18 months to turn the company around. It seems like she has had modest success. The main question for Cumulus is paying down their debts. Unless they swing back to an operating loss, or have a large debt obligation called in, Cumulus should be in better shape than they are now, which should increase the stock price. But those risks are substantial.
"Its music what makes a radio station, and at Live FM, we play the last music around."
After receiving that copy, I quit the VO industry.
This is why I asked the question...where exactly would you make the "digital "pathway?" I get Big A's point that "anything is better than nothing" but Jabba also makes the point that Lew made the WRONG digital effort(s) which contributed to his removal. Lew Dickey may have been, much like President the donald, a great deal maker, but you MUST make the correct deals or else....
For everyone who lurks on this board who has been around the block a time or two...where next with digital and NTR? iHeart has made, *probably* the correct first moves but we are still in the first inning. Where next?
Could Cumulus develop an iHeartRadio clone, once their agreement with iHeartClearChannelMedia runs out? Do like Clear Channel did--start with streaming existing stations, and then add interactive services and narrow-format online-only channels. Once a new Cumulus "CloudRadio" app gets critical mass, pull streaming of Cumulus stations from iHeartRadio. I don't think the barrier to entry is that great--just get your listeners to download another app--although the folks at CBS might disagree since radio.com and last.fm haven't really made that big of a splash. But then again, CBS hasn't done that much with either. The trick will be to get streaming into cars, home stereo receivers, and other listening opportunities where downloading another app isn't really an option. Cumulus could buy one of the lower-tier streaming services, but the problem with that is that CMLS 1) has no money and 2) most of the ones they could have afforded have gone under (looking at you, Rdio), but Napster is still available. CMLS is not going to buy Pandora or Spotify. They could buy last.fm off of CBS. Alternatively, they could strike up a joint venture with a whale like Apple or Amazon.
Sales weasels just have to do what they do today, while emphasizing streaming. Of course, the big difference is that streaming has a worldwide audience, and no local advertiser (say, an ambulance chaser) is going to pay for online impressions that may be from across the country--but a different advertiser might.
Cox's single-station-app approach puzzles me. I don't want to have a dedicated app for each one of their stations (I currently have none of them), and how am I to know what other stations Cox has around the US that might have a format I particularly like?
"When broadcasting over the radio, there are certain words we must omit.
Like 'BEEP' and 'BUZZ' and 'GOBBLE-GOBBLE', by gosh we can't even say shhhhhaving cream!"
The problem with all this is radio WAS mobile for many years. The portable radio was the killer app. The FM Walkman. The Boom Box. Then the cell phone came along. Had radio been part of the cell phone, everything would have been fine. But it wasn't. Why?
Rumor is that ATSC 3.0 (the next phase of free broadcast TV with 4K technology) will have TV broadcasted from cell towers instead of just one transmitter in town. Current DTV has no mobile capability because of the lack of error correction it provides. ATSC-Mobile is a mobile stream but dyle owns it and you have to pay for it. Plus it only puts out a low quality SDTV signal and doesn't stretch very far out of town and very few devices have it. It is a mystery as to why I can do everything with my smartphone except receive free broadcast radio and TV signals from it. Sure I can utilize TuneIn or IHeart to listen to the radio but it uses my data. Local TV broadcasts are restricted on my XFINITY app away from home. I instead have to have my separate RCA portable TV and my Insignia portable HD radio. There are a few Android devices that utilize the FM chip through NexRadio but there are very few of these. My ZTE tablet has an FM tuner and has perhaps the best tuner of any radio I have ever heard. Equivalent to a car radio. Pulls in FM stations far away. Even better than the Insignia portable.
Last edited by RadioDoogie; 02-05-2017 at 01:27 AM.
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