There is a new Edison / Triton study of online listening with a comparison with over the air use of radio. A good summary is at http://www.medialifemagazine.com/guide-digital-radio-listening-stands-today/
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New study of online and over the air listening
- Thread starter DavidEduardo
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The study calls it "digital radio." Does this include satellite? That might explain the big numbers for sports listening, since SiriusXM airs just about every major American team sports event live, along with auto races, golf, soccer and occasionally tennis.
(NEVER MIND, I reread the article and satellite is not included. (Geez, I wish there were a way to delete posts on this board -- the only one I post on that doesn't offer that option.)
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