Many of the local FM stations have been leasing HD subchannels over the past few years, apparently recouping some of the costs of adopting HD technology.
WWPR and WNEW have subschannels broadcasting in Russian. WQHT has carried programming for the Indian community for quite some time. WBMP added Radio Disney last year, while WHTZ HD2 broadcasts the similar Nick Radio. WVIP has had a religious broadcaster on HD4, and last week added a Hispanic music broadcast on HD3.
Some have also been utilized along with translators to form new low power stations, such as WPLJ HD2 for 'FAS FM, and WPTY HD2 for an oldies station on LI.
There have been a lot of negative posts on radio message boards in past years that have been critical of HD Radio. But at least in heavily populated areas such as this one, it may finally be a worthwhile investment for broadcasters. Perhaps the slow but continuing rollout of HD in cars is related to the increase in leased HD subchannels. But there has also been a resulting decrease in separate broadcasting supplied by the station owner.