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"All New Hits, Q100"

Anyone else notice their new positioning statement? Their website isn't updated to match. Wondering if this is a permanent change or they are flirting with the idea...
 
I also heard "Atlanta's New Hits" and "Newest Hits" as well. Not sure why they need to change up anything. Aren't they on top right now with the ratings?
 
When a new PD arrives, he generally wants to change something immediately to let management know he's there. Maybe he feels this will position Q100 better versus Power.
 
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