Illegitimi non carborundum
"Top 40" has been called "CHR" (Contemporary Hit Radio) since the R&R magazine created the term in the late 70's. And it is still based on 30 to 40 big hits, and a handful of very recent hits. So it is essentially a few songs playing around 100 to 120 times a week, just like Top 40 did way back then. And a few more songs playing 50 to 80 or so times a week, and then some slower rotating new songs, declining songs and recurrents.
The fact that you like quite a few songs from the 50's and 60's means most advertisers have little interest in you.
The station playing "Cold As Ice" never played the Air Supply and Foreigner songs when they used the satellite format on KKOV because they weren't there.
I'm not sure how music research is done now, but years ago when I was in programming, we would get ton's of research on each song. The research showed how much each song was liked and disliked. The key was to make sure the songs you were playing were not highly disliked. So, if a song scored, for example, high "likes," yet also high "dislikes" then you would not play it. You were looking for song people didn't dislike. I know, strange. But it was all about tune out factor. We would rather play a song that people felt <meh> about than something that might make them tune out.
There are songs that will make me tune out for a long time. Our local Alternative station started playing a few of them a few years ago and I rarely tune in anymore. I'm still in their prime demo. They still feature some of those songs. When I was a teen and top 40 stations did offer different playlists, I'd often pick the one that played the songs I disliked the least.
A single version of a song has made me like a station more or less.
When I was a young adult, some stations were playing the intended version of "Devil went down to Georgia",
and some were playing the corrupted version.
My choice of words should tell you which one I preferred and prefer.
Learning that a station was omitting a song for political or social reasons would also stay with me far beyond the popularity of the song,
as would a station that played that one song that I really, really loved but no one else was playing because it was not a national hit.
Ai4i has Always Been on the Trailing Edge of Technology!
Connect with RadioDiscussions.com