Not sure if it will be the death knell for Mix--people have to learn about this first, and if Mix was already their second/third (etc.) choice, will they just make this their third/fourth (etc.)? Ben is interesting, but just as with CBS and iHeart, I look at the cluster strategy in addition to the individual station. (And Ben soldiered on through their own sister station doing something fairly similar with Now 97.5. Times change, of course, but it was an interesting few months when they co-existed.) This could be a reasonable gamble for CBS where the upside has more potential than the status quo. It'll be interesting to see how it unfolds.