Fall 2016 Ratings
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Thread: Fall 2016 Ratings

  1. #1

    Fall 2016 Ratings

    Fall book now available for viewing. (Radio Online).
    Nobody reached double digits. WYRK drops a couple shares.
    WBEN sags and failed to get the "Election Spike" that others
    forecast.

    JACK and MIX have some feeble numbers for strong signals.
    ALT 107.7 and KB 1520 must be truly "printing that monopoly money"
    with their numbers.

    Of course, none of it matters as Buffalo isn't a Top 50 market
    and listeners are not needed...

  2. #2
    Quote Originally Posted by tbolt909 View Post
    20 must be truly "printing that monopoly money"
    with their numbers.

    Of course, none of it matters as Buffalo isn't a Top 50 market
    and listeners are not needed...
    Nobody said that, so don't try to spin.

    What is true is that, being outside the top 50 markets there is far less national and agency business that buys by the ratings books. So it's about pleasing local direct accounts, and they buy by the cash register and don't watch every little wobble in the ratings.
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  3. #3

  4. #4
    My thought is: Look at all those Bills fans listening to WGR! If they knew then what we know now. Actually they probably did.

  5. #5
    WHAM jumped 1.6.

  6. #6
    Steady downward trends for the Edge and Mix. Christmas music obvious pumped up Star's numbers. Big book for WBLK. Since we're seeing slightly less than 70% of the audience represented, I'd guess that WBFO had a pretty good book.
    Here we go again...

  7. #7
    Quote Originally Posted by SirRoxalot View Post
    Steady downward trends for the Edge and Mix. Christmas music obvious pumped up Star's numbers. Big book for WBLK. Since we're seeing slightly less than 70% of the audience represented, I'd guess that WBFO had a pretty good book.
    Quite probable that WBFO did well. NPR provided the only
    outlet for coherent election coverage...

  8. #8
    Of course you know that these are the "beauty contest" numbers that don't matter a whit, so any analysis or discussion isn't relevant to ratings used to sell advertising time.

  9. #9
    Quote Originally Posted by tbolt909 View Post
    Quite probable that WBFO did well. NPR provided the only
    outlet for coherent election coverage...
    True, even if their #'s aren't made public(so to speak).

  10. #10
    Quote Originally Posted by dand5780 View Post
    WHAM jumped 1.6.
    WHAM is NOT in the Buffalo market. Stop trying to deflect, son.

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