A year at The Beach
Results 1 to 2 of 2

Thread: A year at The Beach

  1. #1

    A year at The Beach

    It's their first anniversary today, Jan. 1. They seem to be doing mediocre in the ratings.
    I think the playlist is still way too short. They've added some jocks, but
    Jade Alexander is the only female. I headed for The Hills a long time ago.
    Other thoughts?

  2. #2
    Super Moderator
    Join Date
    Jul 2003
    Location
    SoCal
    Posts
    34,126
    Quote Originally Posted by richiedon View Post
    It's their first anniversary today, Jan. 1. They seem to be doing mediocre in the ratings.
    I think the playlist is still way too short. They've added some jocks, but
    Jade Alexander is the only female. I headed for The Hills a long time ago.
    Other thoughts?
    This is hardly the first anniversary of the station... The Beach is just another incarnation of the longstanding oldies / classic hits orientation the station has had "forever".

    They have averaged around a 4 share in 25-54 all year, with a couple of higher and a couple of lower months that are not significant. In the last half of 2015 they averaged in the low 3's in the same demo. Big improvement.

    The playlist is in the 500 to 600 song "in rotation at any time" range, which is pretty normal for that format. It would be expected to find somewhat fewer consensus songs in Miami since the market is half-Hispanic with many not born in the US and much of the non-Hispanic white population did not grow up in Miami.
    www.americanradiohistory.com
    Broadcasting Magazine and Yearbooks, RCA Broadcast News, Television Magazine, Radio Annual, Radio News, Sponsor, Television/Radio Age, R&R, Duncan's American Radio, M Street Directory, Broadcast Engineering, db, and more.

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  




     
Our Conferences
Useful Contacts
Community


Contact Us