When 94-5 The Edge flipped in the early 2000s, how long did it take for 102-1 to come along and pick up the moniker?
My biggest beef with most Alternative/Modern Rock formatted stations is the lack of Current/Recurrent focus. I think that is one thing that is killing the format. Don't get me wrong, there is new music in there, but it seems secondary to the gold tracks that most often appear.
It's still going strong in Houston.
The audience is there, just not on a terrestrial basis.
Only for that particular format. They seem quite content with the pop, urban, and country they get on OTA radio. In very big numbers.
From what I see, more of it has to do with the music than the audience.
Do you have any real numbers to back that opinion up?
Established Alternative stations that are well over a decade into the format are doing well, but newer entries just do not seem to be able to build coalitions of listeners.
Do you have any real numbers to back that opinion up?
KTBZ in Houston, for example, does extremely well in Houston compared to any format that fits the age demographic of 25-44.
As Gen X'ers and Y'ers, and even Millennials get older, I expect to see ratings improve.
Good point about the established alt-rock stations doing well, but the newer entries are also starting to take off. KBAR and KYRK are good examples.