Could Urban AC be a "ruse"? On a "Premium Members Only" page on the other site it says this "Where does Entercom plan an “Oldies 97.7”? --- I ask Could Boston be the answer?
The foreign language on 1330 is a religious Spanish station in NYC. 97.7/107.3 could be just a rumour because why would they tweak their station and add new talent just to have a spotty signal in Boston?
Guess we'll have to wait and see.
On 1330 the other day they were playing a promo loop WRCA Watertown "drive safely during holidays" over and over.
Last edited by Jimmy128; 12-29-2016 at 11:01 PM.
Very true re signal and oldies/classic hits possibility.That would be kind of like how iHR saw the success of WKLB and put country on 101.7 to pry some listeners away, but would it work?And despite it being used by many stations, the word Oldies reminds some or many that we're getting older and toward the end of its run as retro hits, 103.3 called itself Boston's Greatest Hits instead.
As I noted in 2012 when the word came that 103.3 was changing, I Want to Hold Your Hand was heard on its last day and in that year, anyone who was 12 when that song came out in 64 was now 60.They were running 64-79 "...and now, the 80s!" for songs.
If 97.7 is indeed changing would Ent. try a Wheel of Formats with different slogans and formats each day for a week as a stunt as 96.9 did IIRC?
Last edited by raccoonradio; 12-30-2016 at 05:48 AM.
Re: oldies/classic hits. The only way 'KAF could possibly slice audience away from 'ROR, other than bringing back a ton of 1964-73 hits that would make the station poison to advertisers, would be to make its mix less rock and more pop/disco/r&b. But a lot of those hits haven't been heard in the market since WODS flipped; will Boston listeners still appreciate them in 2017, and should they be mixed in with "Hotel California," "Dream On," "Refugee" and all the other '70s/'80s rock hits that 'ROR has been spinning nonstop for years?
I still think Urban AC sounds like the most likely new format for 97.7, if a change is going to be made. The question is whether, however well it does in attracting an audience, whether advertisers will sign up at rates that those numbers deserve. Urban AC is a tough nut to crack with advertisers everywhere. It's hard to see Boston being any different.
How many more Urban AC's can the market support? I know everybody's chasing the same female demo, but aren't they overfishing the waters here? It's not like Kiss rules the airwaves anymore here, everybody's got their competitor in place already. IMHO Entercom is better served going after the WROR/WZLX male demo - less fractured, maybe easier to slice off a worthwhile segment of the audience? IDK anything about such things, really.
Recent tweet by @bostonradio
This time next week everyone in Boston will be getting jiggy with it and wearing MC Hammer circus pants #hammertime #rnboldies
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