WELJ 104.7 FM Set to debut New Format - Page 2
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Thread: WELJ 104.7 FM Set to debut New Format

  1. #11
    There is no way that 104.7 FM will be oldies or classic hits. They would not want to compete with WLNG on Eastern Long Island.

  2. #12
    Quote Originally Posted by BruceNYC View Post
    There is no way that 104.7 FM will be oldies or classic hits. They would not want to compete with WLNG on Eastern Long Island.
    The biggest issue is that the station is so far out, its 65 dbu barely covers 15,000 people while WLNG covers nearly 100,000. The question is whether there are enough local businesses not already served by better coverage stations to make it ever possible for this facility, with any format, to survive.
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  3. #13
    Two 20-year olds bought the station? Either their families have a lot of money or the price of radio stations has dropped quite a bit. I suppose we'll know today what the format will be.

    Can a pair of 20 year olds successfully run a station? Isn't the success of a small-town station based on the owner's personal relationships with the owners of the local businesses, the car dealers, retail chains, etc.? The golf outings, the charities, these are the places where an owner or GM rubs shoulders with the big money folks.

  4. #14
    Quote Originally Posted by Gregg. View Post
    Two 20-year olds bought the station? Either their families have a lot of money or the price of radio stations has dropped quite a bit. I suppose we'll know today what the format will be.

    Can a pair of 20 year olds successfully run a station? Isn't the success of a small-town station based on the owner's personal relationships with the owners of the local businesses, the car dealers, retail chains, etc.? The golf outings, the charities, these are the places where an owner or GM rubs shoulders with the big money folks.
    I'm still having trouble figuring out what format hole they could possibly think exists in that part of Long Island. There are formats not being done, but given the demographics of that area, you can't really call them holes because hardly anyone there wants them filled. Maybe they'll do an eclectic, anything-goes format like WATD in Marshfield, Mass. But WATD is very active in the community and reaches a whole lot more people (and businesses) with its signal in the populous Boston suburbs than WELJ does in its little patch of Long Island. Let's see what they have planned....

  5. #15
    Quote Originally Posted by Gregg. View Post
    Can a pair of 20 year olds successfully run a station? Isn't the success of a small-town station based on the owner's personal relationships with the owners of the local businesses, the car dealers, retail chains, etc.? The golf outings, the charities, these are the places where an owner or GM rubs shoulders with the big money folks.
    Can two 20-year-olds run a station? I built my first station at age 18, although it was in a market of about a million and not a very small one as in this case; the station made money its first year and was rated #1. So it can be done

    Community involvement is part of selling, but the key issue is that a local station has to produce cash register results. Unlike larger markets where ratings can be an approximate measure of success, local markets have to move merchandise or sell services.
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  6. #16

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    Quote Originally Posted by Gregg. View Post
    Two 20-year olds bought the station? Either their families have a lot of money or the price of radio stations has dropped quite a bit. I suppose we'll know today what the format will be.
    They paid $197,000 for it. New format is supposed to be revealed at Noon.

  7. #17

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    Personally, I think they should put their transmitter on the WSUF tower. Why? Because it would be closer to New London, they'd get more listeners, advertisers, etc. They could also refocus on New London. Just my 2.

  8. #18

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    Rumor has it that the format will be aimed at 18-24 year olds.

  9. #19
    Quote Originally Posted by Tomgsinger View Post
    Personally, I think they should put their transmitter on the WSUF tower. Why? Because it would be closer to New London, they'd get more listeners, advertisers, etc. They could also refocus on New London. Just my 2.
    Just a quick look at co-channel and adjacent channel protections indicates that they are as far north and west as they can be already.
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  10. #20
    Quote Originally Posted by Tomgsinger View Post
    Rumor has it that the format will be aimed at 18-24 year olds.
    Just what local advertisers don't want to reach.
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