Ratings: KLOS vs KSWD
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Thread: Ratings: KLOS vs KSWD

  1. #1

    Ratings: KLOS vs KSWD

    Ok, so the latest book is out. Of course it's chock full of holiday hoo ha, but I noticed from the 6+ numbers that KLOS has ticked up and is tied with The Sound. Would love to hear a bit more in depth analysis in the demos that matter from those with access to the numbers. How do mornings, Jonesy and the late Bob Coburn stack up against the Sound. Also, do you think the loss of Bob will have an impact on KLOS' ratings?

    This battle intrigues me. Seems to me that the last man standing would hold a pretty enviable ratings perch. But what do I know?

  2. #2
    Quote Originally Posted by robnokshus06 View Post
    Ok, so the latest book is out. Of course it's chock full of holiday hoo ha, but I noticed from the 6+ numbers that KLOS has ticked up and is tied with The Sound. Would love to hear a bit more in depth analysis in the demos that matter from those with access to the numbers. How do mornings, Jonesy and the late Bob Coburn stack up against the Sound. Also, do you think the loss of Bob will have an impact on KLOS' ratings?

    This battle intrigues me. Seems to me that the last man standing would hold a pretty enviable ratings perch. But what do I know?
    I am not sure which one is doing better or worse, particularly in demo, but I always think that the race is KLOS' to lose because they have adjusted their playlist to skew younger while over at KSWD its like the the 60's, 70's and 80's never ended, which puts KSWD at a significant disadvantage from a demo point of view. Plus not that it means very much these days, but to the extent that it does, heritage is firmly on the side of KLOS. Losing BC definitely chips away at that. The difference in audience share is probably less than de minimis, but it affects the overall sound of the station and pushes the station even more into the present.

  3. #3
    Quote Originally Posted by robnokshus06 View Post
    Ok, so the latest book is out. Of course it's chock full of holiday hoo ha, but I noticed from the 6+ numbers that KLOS has ticked up and is tied with The Sound. Would love to hear a bit more in depth analysis in the demos that matter from those with access to the numbers. How do mornings, Jonesy and the late Bob Coburn stack up against the Sound. Also, do you think the loss of Bob will have an impact on KLOS' ratings?

    This battle intrigues me. Seems to me that the last man standing would hold a pretty enviable ratings perch. But what do I know?
    I would not make any decision or form any conclusion based on the December book. No, not because of the Santa Syndrome but because of Nielsen's massive F-up with the meters.

    In November KSWD was beating KLOS in 25-54 by about 10%.
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