Ratings: KLOS vs KSWD
Results 1 to 7 of 7

Thread: Ratings: KLOS vs KSWD

  1. #1

    Ratings: KLOS vs KSWD

    Ok, so the latest book is out. Of course it's chock full of holiday hoo ha, but I noticed from the 6+ numbers that KLOS has ticked up and is tied with The Sound. Would love to hear a bit more in depth analysis in the demos that matter from those with access to the numbers. How do mornings, Jonesy and the late Bob Coburn stack up against the Sound. Also, do you think the loss of Bob will have an impact on KLOS' ratings?

    This battle intrigues me. Seems to me that the last man standing would hold a pretty enviable ratings perch. But what do I know?

  2. #2
    Quote Originally Posted by robnokshus06 View Post
    Ok, so the latest book is out. Of course it's chock full of holiday hoo ha, but I noticed from the 6+ numbers that KLOS has ticked up and is tied with The Sound. Would love to hear a bit more in depth analysis in the demos that matter from those with access to the numbers. How do mornings, Jonesy and the late Bob Coburn stack up against the Sound. Also, do you think the loss of Bob will have an impact on KLOS' ratings?

    This battle intrigues me. Seems to me that the last man standing would hold a pretty enviable ratings perch. But what do I know?
    I am not sure which one is doing better or worse, particularly in demo, but I always think that the race is KLOS' to lose because they have adjusted their playlist to skew younger while over at KSWD its like the the 60's, 70's and 80's never ended, which puts KSWD at a significant disadvantage from a demo point of view. Plus not that it means very much these days, but to the extent that it does, heritage is firmly on the side of KLOS. Losing BC definitely chips away at that. The difference in audience share is probably less than de minimis, but it affects the overall sound of the station and pushes the station even more into the present.

  3. #3
    Super Moderator
    Join Date
    Jul 2003
    Location
    SoCal
    Posts
    33,879
    Quote Originally Posted by robnokshus06 View Post
    Ok, so the latest book is out. Of course it's chock full of holiday hoo ha, but I noticed from the 6+ numbers that KLOS has ticked up and is tied with The Sound. Would love to hear a bit more in depth analysis in the demos that matter from those with access to the numbers. How do mornings, Jonesy and the late Bob Coburn stack up against the Sound. Also, do you think the loss of Bob will have an impact on KLOS' ratings?

    This battle intrigues me. Seems to me that the last man standing would hold a pretty enviable ratings perch. But what do I know?
    I would not make any decision or form any conclusion based on the December book. No, not because of the Santa Syndrome but because of Nielsen's massive F-up with the meters.

    In November KSWD was beating KLOS in 25-54 by about 10%.
    www.americanradiohistory.com
    Broadcasting Magazine and Yearbooks, RCA Broadcast News, Television Magazine, Radio Annual, Radio News, Sponsor, Television/Radio Age, R&R, Duncan's American Radio, M Street Directory, Broadcast Engineering, db, and more.

  4. #4
    I'm probably the only one interested in this battle between KLOS and the Sound, but, since the ratings just came out today, I would love to know how FHF are doing in the "key demos" (we've all seen the 6+) and how the music programming at KLOS stacks up against KSWD. They've both sort of carved out their classic rock niches, so who's winning?

  5. #5
    Super Moderator
    Join Date
    Jul 2003
    Location
    SoCal
    Posts
    33,879
    Quote Originally Posted by robnokshus06 View Post
    I'm probably the only one interested in this battle between KLOS and the Sound, but, since the ratings just came out today, I would love to know how FHF are doing in the "key demos" (we've all seen the 6+) and how the music programming at KLOS stacks up against KSWD. They've both sort of carved out their classic rock niches, so who's winning?
    In 25-54, KLOS wins by 0.2. Mornings go to KLOS, the rest of the day flip-flops, and all the differences are within the margin of error of the survey process. To me it is a tie, maybe advantage: KLOS.
    www.americanradiohistory.com
    Broadcasting Magazine and Yearbooks, RCA Broadcast News, Television Magazine, Radio Annual, Radio News, Sponsor, Television/Radio Age, R&R, Duncan's American Radio, M Street Directory, Broadcast Engineering, db, and more.

  6. #6
    How much sharing of audience is there between the stations?

  7. #7
    Super Moderator
    Join Date
    Jul 2003
    Location
    SoCal
    Posts
    33,879
    Quote Originally Posted by TheBigA View Post
    How much sharing of audience is there between the stations?
    Looking at KLOS, KSWD is the 5th highest sharer with 33% if the KLOS cume also listening to KSWD. The highest saring wis with KCBS-FM, and about 50%, and then KRTH, KBIG and KOST.
    www.americanradiohistory.com
    Broadcasting Magazine and Yearbooks, RCA Broadcast News, Television Magazine, Radio Annual, Radio News, Sponsor, Television/Radio Age, R&R, Duncan's American Radio, M Street Directory, Broadcast Engineering, db, and more.

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  




     
Our Conferences
Useful Contacts
Community


Contact Us