Saga C-U Stations Not on TuneIn

Why don't the Saga stations in Champaign-Urbana -- WIXY, WLRW, WREE, WYXY, and their HD channels -- appear on TuneIn (or a similar app)? I thought it might be a Saga policy, but I see that many other Saga stations in different markets do appear on TuneIn. Why not C-U's?

Unless things have changed, it's because they don't stream. Saga quit streaming most of its smaller market stations a few years ago.

Kent said:

Unless things have changed, it's because they don't stream. Saga quit streaming most of its smaller market stations a few years ago.

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Right, they don't stream either. But other Saga stations in other markets do and other stations in C-U do. What advantage is there to NOT streaming when your competition does?

Saga wasn't making money streaming its smaller market stations. So, it pulled the plug unless it could secure sponsorships for the streaming. Securing sponsorships and getting ads for your streams is a lot easier in larger markets. With a few exceptions (like WCNR in Charlottesville), there were no takers for the smaller market stations.

Saga decided there was no advantage to pouring money into something for no return, even if the competition was doing it. While I don't like the decision myself, Saga's decision on streaming isn't really any different than any other marketing decision. You always segment the market, and Saga decided going after that segment was too costly.