I heard this station around 1pm in the south Plano area and didn't hear any ID on the station but thanks for the info above.
Looking at it via radio-locator, it says it simulcasts 97.9 the Beat on 106.5 and also 95.9. I wonder why KBFB needs translators like that if 97.9 is already a 100,000 watt stick.
No way they are following that CP with coverage like that. Then again, they're not the first to do that in Dallas either.
(*cough*KYNC, K240DS*cough*)