RoddyFreeman
Walk of Fame Participant
We all knew 104.7 The Fish would go all-Christmas. And B98.5 is doing its part-Christmas format. But one other station has Christmas music in its rotation, Country Christmas music, Kicks 101-5.
After last year's stunt with 98.9 going 24/7 Christmas and the resulting 1.0+ share (for a translator!) I am shocked no other station has attempted to capture the Christmas audience this year. It will be interesting to see if B98.5 rebounds from its recent ratings doldrums with the light infusion of holiday tunes.
I still can't help but wonder how much longer this market will go on without a true soft rock/AC or variety hits station (the formats most likely to carry 24/7 pop-Christmas and/or Delilah/John Tesh). It is baffling how a market of this size can have such a format hole for so long.
After last year's stunt with 98.9 going 24/7 Christmas and the resulting 1.0+ share (for a translator!) I am shocked no other station has attempted to capture the Christmas audience this year. It will be interesting to see if B98.5 rebounds from its recent ratings doldrums with the light infusion of holiday tunes.
I still can't help but wonder how much longer this market will go on without a true soft rock/AC or variety hits station (the formats most likely to carry 24/7 pop-Christmas and/or Delilah/John Tesh). It is baffling how a market of this size can have such a format hole for so long.
And we are approaching the 10 year anniversary of the death of 94.9 Lite FM. So that would put us at 10 years without a soft AC station. If Cumulus flips a station to soft AC most likely Tesh will be on there. If iHeart does it then Delilah will be on there. The only Cumulus station I see playing Delilah is Z93.7 in Macon. Looks like Delilah nationwide is tied to iHeart similar to how Ryan Seacrest is tied to them as well.
What is WNGA 105.1 carrying these days? The previous owner upgraded it from a class A to a C3, and it gets into the northeast quadrant as well. One year Lake Lanier Islands rented the station to play Christmas music for people looking at their light displays. Jacor/Clear Channel owned this station at one point, simulcasting WGST, but that was a while back. When WKXT was Bulldog 103.7, they were also playing Christmas music in the evenings after PM drive for Lake Lanier Islands, but were always pre-empting the music with UGA sports.
And we are approaching the 10 year anniversary of the death of 94.9 Lite FM. So that would put us at 10 years without a soft AC station. If Cumulus flips a station to soft AC most likely Tesh will be on there. If iHeart does it then Delilah will be on there. The only Cumulus station I see playing Delilah is Z93.7 in Macon. Looks like Delilah nationwide is tied to iHeart similar to how Ryan Seacrest is tied to them as well.
CurtinInPA is that you?
December 18, 2006...the day soft rock died in Atlanta. And ten years later, I still find that format flip hard to believe LOL... Speaking of 94.9 the Bull, I remember the following holiday season they aired a 'country Christmas' format which seemed very unusual. That format must not have gone over well as it never returned in the years that followed.
John Tesh would be an interesting add to this market as I don't believe his show has ever had a presence here. Delilah was around for a long time before B98.5 ended her run in 2012.
WVFJ J93.3 played Tesh in the afternoon for awhile some years back but no one else has had him on. With the death of Lite 10 years ago also brought the end of Casey Kasem's small 5 year run here on the airwaves in Atlanta. No Casey here in the 90s at all.
It's all about making people BELIEVE they are the Christmas station. And in this day and age, you can make people believe anything if you tell it to them enoughWhy in God's good name does B 98.5 claim to be Atlanta's Christmas Music Station when they barely play Christmas music. Poor advertising. Cox should be ashamed of themselves.
Why in God's good name does B 98.5 claim to be Atlanta's Christmas Music Station when they barely play Christmas music. Poor advertising. Cox should be ashamed of themselves.