Loren mumbles and stumbles over his own words too too much. He definitely won't be the same after Wally is gone. So what happens with Loren?
Here's my take:
Starting in January (Loren is presumably off the last two weeks of the year as always), Loren works with various people who basically do on-air auditions. Now, this could be in-house people who are proven commodities such as traffic guy Hank Morse, weekender Paul Perry (a former morning host himself), Julie Devereaux (doubtful), etc. Eventually, they choose someone and Loren stays on awhile to get the new show going. At some point, Loren announces his own retirement down the road and either leaves completely or pulls a Dale Dorman and works off the rest of his contract on Saturday mornings.
My bet is Hank Morse gets it and he will be a solo host. He's in-house, a proven commodity, hosts the show occasionally when L&W are on vacation. LBF will stay on to do news. Lungboy will stay as producer but we'll hear less of him. There will obviously be a new traffic reporter. It will become more music-oriented and less talk-oriented. Hank already does the 80s at 8 (does he still do that?) so he knows how to host a music show.
Don't overthink this. John Dennis leaving WEEI was a much bigger exit than one member of an ensemble cast in a music show. Three or four months later it's like the guy never existed and EEI is just fine. Loren had a great run with Wally but come January 2nd no one will care. Except Beasley who will keep driving down operating costs to pay off that $250,000,000 in debt.
Last edited by MRBIboredop; 11-23-2016 at 06:44 PM.
Wally isn't just "one member oif an ensemble cast". 35 years on a mass appeal morning show at or near the top of the ratings? When I mention "The station with Loren and Wally"...everyone knows what station that is, and what the show is...both men and women. (And almost everyone speaks well of it.)
If I said to 10 people on the street: "You know the station with Jon Dennis?" Most will not know (esp the women).
35 years of morning radio, they touched a lot of people, and did a lot of charity work.
Wally will be remembered for a long time. (Especially since his name was embedded into the shows title for 35 years.)
I kind of think we may be saying the same thing....or not. Loren's departure won't mean any more or less to the world than John Dennis'. BUT, John Dennis meant more to WEEI than Loren does to WROR. You can argue that point if you like, but in my opinion losing half a two person duo on a station that plays no music and was and is consistently among the market's top revenue stations is a much greater loss. I would say the same if Michael Felger left the Hub. There is no comparison to the potential ratings and revenue hit that would be sustained compared to one member of an ensemble on a music station. No denying Loren and Wally touched a lot of people, but if you said to 10 people on the street under the age of 45 "Loren is leaving WROR", they would likely say "Who is she?"
Happy Thanksgiving to all!
My guess is like most big morning shows Dennis & Callahan contributed a disproportionate share of billing to WEEI. The same would hold true for WBMX, WZLX, WKLB, WROR, etc. And to your point, like John Dennis, Loren will be replaced "by another dude" and two months after he is gone no one will care. The simple truth is a pair of late 60-something morning guys is actually holding back WROR from staying below the "54" threshhold, and when you layer in their high wages, this was a very easy call. In the end, the station will be better off, and Loren will have a very comfortable retirement. Everyone wins.
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