. The simple truth is a pair of late 60-something morning guys is actually holding back WROR from staying below the "54" threshhold...
Normally I would agree with that, but based on WROR's 6+ numbers (I know they mean nothing) I don't think they are holding the station back.
That being said, I have never understood why or how Loren and Wally have lasted as long as they have .....
The PM drive guy Jaybeau Jones puts out a great product... even though I normally catch him on XM7 at the same time.. he is doing 2 separate shows at once thanks to the wonders of modern technology...
Julie Devereaux does a good job, but mid days are not very important to the business anymore.... She did yeoman's work for Greater Media, moving from station to station slot to slot as needed ..... not that is going to count for anything with the new ownership.
Greater Media was making a real effort to skew younger in the 2 years leading up to the announcement that Beasley was buying them.
They got their billing up, and the value of the stations.
The exception to that was WROR. They didn't tweak the play list, they shuffled the air staff a little, they sent Tom Doyle to the beach, but the basic product was untouched. Maybe someone put into practice what many radio people have been saying for a while.... 55+ matters, and outside of rim shotters like 104.9 there is no full coverage music station in the market that is making the slightest effort to capture that demographic. Are they lucky or sly like a fox?