Latest Radio Ratings - Page 2
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Thread: Latest Radio Ratings

  1. #11
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    Quote Originally Posted by DavidEduardo View Post


    The published numbers are "shares" of the total radio listening audience, not "ratings" which is the percentage of the 6+ universe.

    A station with a 6.2 share has a "rating" of about 0.6.
    Just checked... WLIT has a 0.5 rating for the December book.
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  2. #12
    You can look at it that way

  3. #13
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    Quote Originally Posted by staggmovie View Post
    You can look at it that way
    And ad agencies do exactly that. They buy ratings, not share.
    www.americanradiohistory.com
    Broadcasting Magazine and Yearbooks, RCA Broadcast News, Television Magazine, Radio Annual, Radio News, Sponsor, Television/Radio Age, R&R, Duncan's American Radio, M Street Directory, Broadcast Engineering, db, and more.

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