When is enough going to be ENOUGH?????

107.9 ratchet
94.5 super ratchet
103.3 hip hop and r&b
97.9 old school hip hop
87.7 old school r&b
102.9 old school hip hop
97.5 old school r&b
104.1 old school r&b
92.3/96.7 super rachet

dawg

Only when the market becomes totally section 8.

When they stop making money.

The market will decide how much is enough. They will let iHeart know if it made a wise decision through Nielsen.

iHeart is taking a minimal risk here. In his press release, Market President Justin Schaflander said the 96.7 part of the 105.7/96.7 simulcast was generating virtually no audience. The same was true with the 92.3 translator. So why not try something different? Almost all of the station will be syndicated or voice-tracked, and sales, traffic, accounting, etc will be the same people who already work at iHeart. So The Beat is a very low-risk proposition.

kf4rca said:

Only when the market becomes totally section 8.

Click to expand...

I like that answer as well.

So, is there no such thing as old school ratchet?

Did you know that GA. is one of the easiest states to get on Section 8? They've got Section 8 in Dunwoody, Alpharetta, and Buckhead now. Like Oakland California, Atlanta will be totally Section 8 one day.

I used to manage section 8 apartments. It's welfare in the purest sense. For the landlord and the tenant!

One format I haven't heard in the Atlanta market yet is Latino Rap. I've heard it on CD's but not on broadcast. Might not be popular due to its appeal to the drug cartel community of the illegal population.

"Too much is never enough." --- MTV

Meanwhile, if I want to hear Disturbed on the radio in Atlanta... *crickets*