Could liberal talk now be a viable option? - Page 2
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Thread: Could liberal talk now be a viable option?

  1. #11
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    Quote Originally Posted by Oscar Madison View Post
    Right-wing talk radio only preaches to the choir, too.
    Just as alternative rock stations only play to alt music fans and country stations play to country fans. Your statement is a regurgitation of the obvious.
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  2. #12
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    Quote Originally Posted by Oscar Madison View Post
    This is not the time to start any new format in a dying industry. It's reached the point where it's almost impossible for stations to hold an audience, let alone attract and build one.
    New formats occur when there is a significant unfulfilled need in the marketplace.

    When there were enough songs and enough years had passed for classic hip hop throwbacks to become a format , we started seeing stations with that format popping up all over the country.

    Stations that are established are doing a very good job of holding audience, and there is quantitative data that shows it.

    None of your statements is accurate.

    Major advertisers already avoid right-wing talk.
    Major advertisers, such as national accounts, have avoided controversial formats for decades. That is nothing new. Talk station have, for the most part, done most of their billing with local agencies and direct accounts and most do very well. The problems facing talk have to do with aging and the way media is used by Millennials.

    Even if radio were still an effective advertising medium, it's hard to see them embracing another source of controversy.
    No, it is hard to envision a format that was tried fairly recently and which failed being brought back. Just as we are not going to see any new Smooth Jazz, Beautiful Music or Oldies stations.

    And it's hard to see progressives responding to the kind of "bottom-feeder" ads which keep right-wing talk going.
    Again, the issue is not the revenue (just look at the billings of the principal talk stations like WJR or WSB or KMOX).

    Might see some progressive talk podcasts starting up from the major podcast distributors.
    And we might look out the window and see a pig or two fly by.
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  3. #13
    One of the few long running libtalkers,WXXM in Madison, changed to Christmas the day after the election and will go to an all music format after that. Decision had already been made. I think they're iHeart.Madison, the home of the now gone public radio show Whad Ya Know.Well, whaddaya know? (Not much, you?) Aging demographic for talk radio for both left and right.

    In Boston conservative talk does OK and continues but other than a couple shows on a station in Lowell MA, prog talk on commercial radio doesn't exist.Stations in Brattleboro VT and Bangor ME (owned by Stephen King) still have it.
    Meanwhile in Barre VT conserv talk ended on WSNO...because station owners wanted to put a CHR on a new translator and had to change the AM's format to fit the rules.
    Politically New England is very blue other than a couple moderate Republicans.Even in the new age of Trump, there are targets of local pols as well as national should Donald not follow through on his promises.Or criticism of the mainstream media.
    Last edited by raccoonradio; 11-12-2016 at 01:18 AM.

  4. #14
    Why would now present any better of an environment that during the GW Bush administration? It was tried then, with lots of capital on the form of Air America. NPR already fills this niche. There is neither room nor demand for another player. Perhaps a single show could emerge if the right talent and circumstances converge, but you already have the aforementioned NPR (spare me the contention that they aren't liberal talk), Allan Colmes, Thom Hartmann and Stephanie Miller on the air. Frankly, this isn't an underserved market, there apparently aren't many more listeners than these programs already handle.

  5. #15
    Quote Originally Posted by umfan View Post
    Why would now present any better of an environment that during the GW Bush administration? It was tried then, with lots of capital on the form of Air America. NPR already fills this niche. There is neither room nor demand for another player. Perhaps a single show could emerge if the right talent and circumstances converge, but you already have the aforementioned NPR (spare me the contention that they aren't liberal talk), Allan Colmes, Thom Hartmann and Stephanie Miller on the air. Frankly, this isn't an underserved market, there apparently aren't many more listeners than these programs already handle.

    A close election - and consistent political research results - indicate the number of right-wing and progressive "listeners" is about the same - or more accurately, potential listeners. The kind of demagoguery and hate speech that forms the basis of right-wing talk, just won't work with progressives. Progressives respond to appeals to their "better angels," not to anger and bigotry.

    There have been successful local progressive talk shows until management purged them from their schedules. The fact is corporate owners and local management did not want progressive talk to work. Except for a few token efforts to stave off regulation and reintroduction of the Fairness Doctrine, corporate radio did it's worst to eliminate progressive talk - including in the aforementioned Madison market.

    Colmes, Hartmann and Miller (plus Big Ed) never worked for Air America Radio. Colmes, ironically, works for Fox. Fox put Colmes on late at night (weakest time period) and put him on TV for a time as Sean Hannity's punching bag. As a result, he has almost zero credibility in the progressive community.

    And spare me the contention that NPR is liberal talk. That's a lie. NPR is two - and only two - programs: Morning Edition and All Things Considered (three if you also count Weekend Edition). And audience research shows those programs have about equal numbers of self-identified liberal and conservative listeners. That's not to say NPR does not have a consistent bias. But there biases run in both directions. Political correctness on the one hand. Pro-military and pro-corporate (where most of their money comes from) on the other. They try to please all of the people some of the time.

    It seems you would be more likely to be a fan of Bob Jones, Liberty, Regent or ORU.

  6. #16
    Quote Originally Posted by umfan View Post
    you already have the aforementioned NPR (spare me the contention that they aren't liberal talk),
    Name all the talk show hosts on NPR. And by that I mean NPR only, not public radio in general.

  7. #17
    Quote Originally Posted by Oscar Madison View Post
    A close election - and consistent political research results - indicate the number of right-wing and progressive "listeners" is about the same - or more accurately, potential listeners. The kind of demagoguery and hate speech that forms the basis of right-wing talk, just won't work with progressives. Progressives respond to appeals to their "better angels," not to anger and bigotry.
    Bill Maher doesn't fuel anger and bigotry?

  8. #18
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    Quote Originally Posted by Oscar Madison View Post
    There have been successful local progressive talk shows until management purged them from their schedules. The fact is corporate owners and local management did not want progressive talk to work. Except for a few token efforts to stave off regulation and reintroduction of the Fairness Doctrine, corporate radio did it's worst to eliminate progressive talk
    Clear Channel put a dozen stations into Air America's lineup, including 50 kw stations in Miami, Cincinnati, LA and Portland. They desperately needed Air America to work to save a bunch of stations that were otherwise destined to be a second tier sports operation or to sell brokered time.

    The format did not work. The talent was overly intense and not very entertaining. Very much in the same way Hillary thought, they believed they had a right to win. And they didn't.
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  9. #19
    Quote Originally Posted by Oscar Madison View Post
    And nobody has found a talk radio format that appeals to progressives. Air America Radio tried doing Rush-style talk but with progressive viewpoints. It didn't work.
    Good point..I would say that liberal talk trying to take the approach that conservative talk does doesn't work. The audiences aren't the same. I think that's why Ed Schultz circled the drain...he was trying too hard to be the liberal Limbaugh and think people endured it more than listened.

  10. #20
    Quote Originally Posted by CTListener View Post
    Yep, "like herding cats" is the cliche often used to describe getting Democrats to march in lockstep on anything including the time of day, and it's true more often than not.
    Yeah, if you were to try and describe a liberal audience using a venn diagram, it might look like a complex balloon animal while the conservative representation would look more like a very rounded cloud with it's tightly grouped circles.

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