When there were enough songs and enough years had passed for classic hip hop throwbacks to become a format , we started seeing stations with that format popping up all over the country.
Stations that are established are doing a very good job of holding audience, and there is quantitative data that shows it.
None of your statements is accurate.
Major advertisers, such as national accounts, have avoided controversial formats for decades. That is nothing new. Talk station have, for the most part, done most of their billing with local agencies and direct accounts and most do very well. The problems facing talk have to do with aging and the way media is used by Millennials.Major advertisers already avoid right-wing talk.
No, it is hard to envision a format that was tried fairly recently and which failed being brought back. Just as we are not going to see any new Smooth Jazz, Beautiful Music or Oldies stations.Even if radio were still an effective advertising medium, it's hard to see them embracing another source of controversy.
Again, the issue is not the revenue (just look at the billings of the principal talk stations like WJR or WSB or KMOX).And it's hard to see progressives responding to the kind of "bottom-feeder" ads which keep right-wing talk going.
And we might look out the window and see a pig or two fly by.Might see some progressive talk podcasts starting up from the major podcast distributors.
One of the few long running libtalkers,WXXM in Madison, changed to Christmas the day after the election and will go to an all music format after that. Decision had already been made. I think they're iHeart.Madison, the home of the now gone public radio show Whad Ya Know.Well, whaddaya know? (Not much, you?) Aging demographic for talk radio for both left and right.
In Boston conservative talk does OK and continues but other than a couple shows on a station in Lowell MA, prog talk on commercial radio doesn't exist.Stations in Brattleboro VT and Bangor ME (owned by Stephen King) still have it.
Meanwhile in Barre VT conserv talk ended on WSNO...because station owners wanted to put a CHR on a new translator and had to change the AM's format to fit the rules.
Politically New England is very blue other than a couple moderate Republicans.Even in the new age of Trump, there are targets of local pols as well as national should Donald not follow through on his promises.Or criticism of the mainstream media.
Last edited by raccoonradio; 11-12-2016 at 12:18 AM.
Why would now present any better of an environment that during the GW Bush administration? It was tried then, with lots of capital on the form of Air America. NPR already fills this niche. There is neither room nor demand for another player. Perhaps a single show could emerge if the right talent and circumstances converge, but you already have the aforementioned NPR (spare me the contention that they aren't liberal talk), Allan Colmes, Thom Hartmann and Stephanie Miller on the air. Frankly, this isn't an underserved market, there apparently aren't many more listeners than these programs already handle.
A close election - and consistent political research results - indicate the number of right-wing and progressive "listeners" is about the same - or more accurately, potential listeners. The kind of demagoguery and hate speech that forms the basis of right-wing talk, just won't work with progressives. Progressives respond to appeals to their "better angels," not to anger and bigotry.
There have been successful local progressive talk shows until management purged them from their schedules. The fact is corporate owners and local management did not want progressive talk to work. Except for a few token efforts to stave off regulation and reintroduction of the Fairness Doctrine, corporate radio did it's worst to eliminate progressive talk - including in the aforementioned Madison market.
Colmes, Hartmann and Miller (plus Big Ed) never worked for Air America Radio. Colmes, ironically, works for Fox. Fox put Colmes on late at night (weakest time period) and put him on TV for a time as Sean Hannity's punching bag. As a result, he has almost zero credibility in the progressive community.
And spare me the contention that NPR is liberal talk. That's a lie. NPR is two - and only two - programs: Morning Edition and All Things Considered (three if you also count Weekend Edition). And audience research shows those programs have about equal numbers of self-identified liberal and conservative listeners. That's not to say NPR does not have a consistent bias. But there biases run in both directions. Political correctness on the one hand. Pro-military and pro-corporate (where most of their money comes from) on the other. They try to please all of the people some of the time.
It seems you would be more likely to be a fan of Bob Jones, Liberty, Regent or ORU.
The format did not work. The talent was overly intense and not very entertaining. Very much in the same way Hillary thought, they believed they had a right to win. And they didn't.
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