I don't expect it will make any difference. As the CEO said in the previous call, this will not be a short term fix.
And as I said earlier, the success or failure of a single station or a single market, even if it's Atlanta, won't make a difference.
Just by revenue they should have "fixed" their top ten or twenty markets by now.
I don't expect it will make any difference. As the CEO said in the previous call, this will not be a short term fix.
And as I said earlier, the success or failure of a single station or a single market, even if it's Atlanta, won't make a difference.
I actually think Cumulus is going to double down on talk, ditching most of the news, on WYAY. They seem to think the shake up after the election will make it a viable option. Mark Levin on in the evening and they'll bring over others. I doubt Clear Channel would give them Rush though.
If numbers are much better, or worse then you would expect big price moves. Has a really bad call already been factored in? Is that the reason the price has dropped 40% in the last couple of weeks (since the reverse split?)
I think for a station nearly at rock bottom, syndicated talk radio still works for them. They would not have to have a major local investment in talent. Plus given their current ratings, etc. I bet they can get a syndicated show cheaper than a station like WSB could. As for WSB, it will be interesting to see what they do with their afternoon guy. He's clearly pissing off their core audience. I'll be surprised if he is still in that slot come January.
I actually think Cumulus is going to double down on talk, ditching most of the news, on WYAY. They seem to think the shake up after the election will make it a viable option. Mark Levin on in the evening and they'll bring over others. I doubt Clear Channel would give them Rush though.
Could Cumulus lease 1550 and put a translator on it? They could then move their talk to it and free up 106.7 to do 1980’s plus pop.
Could Cumulus lease 1550 and put a translator on it? The translator should be an HD2 of one of their FM’s for more coverage. They could then move their talk to it and free up 106.7 to do 1980’s plus pop. All they would need to get started would be a PC and a music play list from one of their successful pop hits station (I guess they have one somewhere). If they don’t have one, then get an intern or clerical person to copy WCBS FM’s playlist off the internet. Then put each song’s title on a piece of paper and put it in a capsule. Mix two hours of songs in a drum then start drawing.* 97.1 did not have an air staff when they started.
If they really want to get cheap: use one of the satellite services they own.
*just kidding about the drum drawing. However the assistant PD and Music director at a station in Louisville I worked, recorded a Cincinnati station at his home, and his wife would type out the songs, and he brought the list in the office on Saturdays two hours later there was next week’s music logs.
Why would they need 1550? The HD2 or 3 would be the parent, or associated station.
Agreed. You can translate an HD subchannel, not just an AM.
If they really want to get cheap: use one of the satellite services they own.
But they're not going to put a local news/talk on a translator. Too expensive
Agreed. You can translate an HD subchannel, not just an AM. That's been the case for a while now and what Cumulus does with 97.9 and 98.9. In fact, I think Cumulus was the first operator to jump on this FCC "loophole"--plus putting translator transmitters on the tallest TV towers in town, since you're limited to 250W but there's no corresponding HAAT limit (as long as you don't cause interference, natch).
