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Zipwhip Partners with CBS Radio for Better Texting

Y2kTheNewOldies

Y2kTheNewOldies

Walk of Fame Participant
http://news.radio-online.com/cgi-bin/rol.exe/headline_id=n33337

This is going to make their respective stations meet audience demand for today.

CBS Radio has entered a partnership with texting provider Zipwhip which will now work with 39 CBS stations over 15 major markets including New York and Los Angeles. The objective is making engagement with CBS Radio listeners easier by making it possible for listeners and on-air staff to engage in two-way SMS/MMS text conversations on existing studio call-in numbers.
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