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These are cash deals, and it's always better to get cash for your content than have to sell it yourself. Ask the NFL. They have their own TV network, but they still prefer to get cash from broadcast companies. Same here. Interesting that this deal is happening before any CBS Radio IPO or sale.
I think this makes a lot of sense for both sides. Westwood One has the rights to a lot of good content and CBS needs distribution other than its proprietary distribution for its sports and news content. CBS is lagging in a digital presence though. Their 'Radio.com' app seriously lags iHeart. If they make any acquisition at all, perhaps they should look at buying TuneIn.
CBS is lagging in a digital presence though. Their 'Radio.com' app seriously lags iHeart. If they make any acquisition at all, perhaps they should look at buying TuneIn.
CBS has been the kind of company that builds something rather than buys. They have the brains within, and they can create it themselves. I think that's part of why they're so fired up about the IPO. It gives them the investment money to build new digital platforms and also get into the live event area.
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