WUSF Beating WFLZ?
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Thread: WUSF Beating WFLZ?

  1. #1

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    WUSF Beating WFLZ?

    WUSF beating WFLZ in the latest public August 6+ ratings...
    Am I reading this right?

    WUSF 5.1
    WFLZ 4.8
    - DJ Mo
    Syndicated Radio Show Producer / Mix DJ
    "DJ Mo Radio" - Fresh New Music & The Hypest Throwbacks!

    WPRK 91.5 (Winter Park-Orlando, FL): Fri 5-7p
    WYPW Power 90.1 (Brandon-Tampa-St. Petersburg, FL): Sun 5-8p
    WRSG Knights Radio 91.5 (Middlebourne-Parkersburg, WV) Fri 7-8a & 7-8p
    WASP 104.5 (Huntington-Ashland, WV-KY) Weeknights 9-11p

    Website: http://www.djmoradio.com
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  2. #2
    Quote Originally Posted by DJ Mo View Post
    WUSF beating WFLZ in the latest public August 6+ ratings...
    Am I reading this right?

    WUSF 5.1
    WFLZ 4.8
    Overall 6+ numbers mean nothing.

    WUSF had a good book with TSL due to the political season, but if you look at the Cume WFLZ has almost triple the amount, that is where it counts.

    I am sure when you actually break the numbers down WFLZ blows them away int he demographics that really count, which are 18-34 and 25-54.

    Furthermore, in the commercial world, a Non-Commercial Station is non-existent as it has zero effect.

  3. #3

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    I think the remarkable thing about it is that an NPR station is tied for fifth (even in the beauty pageant demo) in a market like Tampa. I would've never expected it....

  4. #4
    Jonathan7157's Avatar
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    When the political season is over, everything will probably be back to where it is and WFLZ will be on top again.

  5. #5
    Quote Originally Posted by OrlandoGM View Post
    Overall 6+ numbers mean nothing.

    WUSF had a good book with TSL due to the political season, but if you look at the Cume WFLZ has almost triple the amount, that is where it counts.

    I am sure when you actually break the numbers down WFLZ blows them away int he demographics that really count, which are 18-34 and 25-54.

    Furthermore, in the commercial world, a Non-Commercial Station is non-existent as it has zero effect.
    In my market, the NPR station does quite well 25-54. If you want to talk demos, look at household incomes for NPR listeners versus soccer mom listeners (soccer mom household incomes are very high but not as high as NPR elitists)
    The change is probably just another Nielsen "wobble" (which, BTW, were supposed to be eliminated when PPM methodology was introduced) caused by panel changes.
    Our NPR affiliate has a sales department that rivals a few of the top ten commercial outfits. Their weasels are every bit as slick as the commercial weasels. They also bill millions in underwriting yearly!

  6. #6

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    Quote Originally Posted by OrlandoGM View Post
    Overall 6+ numbers mean nothing.

    WUSF had a good book with TSL due to the political season, but if you look at the Cume WFLZ has almost triple the amount, that is where it counts.

    I am sure when you actually break the numbers down WFLZ blows them away int he demographics that really count, which are 18-34 and 25-54.

    Furthermore, in the commercial world, a Non-Commercial Station is non-existent as it has zero effect.
    So you're saying that WDUV being #1 in this market for so long means nothing?

    And you're saying that if there is a non-commercial CHR station in the market (which there is), it has no effect on WFLZ or even WPOI?
    - DJ Mo
    Syndicated Radio Show Producer / Mix DJ
    "DJ Mo Radio" - Fresh New Music & The Hypest Throwbacks!

    WPRK 91.5 (Winter Park-Orlando, FL): Fri 5-7p
    WYPW Power 90.1 (Brandon-Tampa-St. Petersburg, FL): Sun 5-8p
    WRSG Knights Radio 91.5 (Middlebourne-Parkersburg, WV) Fri 7-8a & 7-8p
    WASP 104.5 (Huntington-Ashland, WV-KY) Weeknights 9-11p

    Website: http://www.djmoradio.com
    Facebook: http://www.facebook.com/djmoradio
    Podcast: http://djmoradio.podomatic.com
    Email: djmoradio@gmail.com

  7. #7
    Quote Originally Posted by DJ Mo View Post
    So you're saying that WDUV being #1 in this market for so long means nothing?
    No, it meant nothing much until they figured out how to lower the median age by about 15 years. Previously, WDUV was #1 in 12+ but around 15th in 25-54 and 15th in sales in the market. They made money, but were competition for nobody.

    And you're saying that if there is a non-commercial CHR station in the market (which there is), it has no effect on WFLZ or even WPOI?
    Are you talking about 91.5? WCIE is contemporary Christian, and in the industry we don't consider that to be a directly competitive format, aside from the fact that it does not directly affect sales.
    www.americanradiohistory.com
    Broadcasting Magazine and Yearbooks, RCA Broadcast News, Television Magazine, Radio Annual, Radio News, Sponsor, Television/Radio Age, R&R, Duncan's American Radio, M Street Directory, Broadcast Engineering, db, and more.

  8. #8

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    The non-com CHR I'm talking about is the one adjacent to the 100.1 LPFM Hispanic station that iHeart obviously had a problem with a while ago.
    I'm pretty sure WFLZ & iHeart is already well aware of this one.

    WYPW Power 100 (99.9FM) in Brandon:
    http://www.power100.fm
    - DJ Mo
    Syndicated Radio Show Producer / Mix DJ
    "DJ Mo Radio" - Fresh New Music & The Hypest Throwbacks!

    WPRK 91.5 (Winter Park-Orlando, FL): Fri 5-7p
    WYPW Power 90.1 (Brandon-Tampa-St. Petersburg, FL): Sun 5-8p
    WRSG Knights Radio 91.5 (Middlebourne-Parkersburg, WV) Fri 7-8a & 7-8p
    WASP 104.5 (Huntington-Ashland, WV-KY) Weeknights 9-11p

    Website: http://www.djmoradio.com
    Facebook: http://www.facebook.com/djmoradio
    Podcast: http://djmoradio.podomatic.com
    Email: djmoradio@gmail.com

  9. #9
    Not sure why people are surprised about this. What it says to me is that when people want news/talk, they go to WUSF. They have that format all to themselves. The loser here is WFLA.

  10. #10
    Quote Originally Posted by DJ Mo View Post
    The non-com CHR I'm talking about is the one adjacent to the 100.1 LPFM Hispanic station that iHeart obviously had a problem with a while ago.
    I'm pretty sure WFLZ & iHeart is already well aware of this one.

    WYPW Power 100 (99.9FM) in Brandon:
    WYPW-LP is a 61 watt LPFM with a city grade that does not cover even 40 thousand people in a market of 3 million. It is nobody's competition.
    www.americanradiohistory.com
    Broadcasting Magazine and Yearbooks, RCA Broadcast News, Television Magazine, Radio Annual, Radio News, Sponsor, Television/Radio Age, R&R, Duncan's American Radio, M Street Directory, Broadcast Engineering, db, and more.

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