WDUV with fulltime jock staff now?
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Thread: WDUV with fulltime jock staff now?

  1. #1

    WDUV with fulltime jock staff now?

    WDUV used to only have a morning show, if I recall correctly, with the rest of the day "jockless".

    Do I understand that they now have midday and afternoon jocks?

  2. #2
    Quote Originally Posted by Wimmmex View Post
    WDUV used to only have a morning show, if I recall correctly, with the rest of the day "jockless".

    Do I understand that they now have midday and afternoon jocks?
    For years and years this was a low budget, low billing station. Of recent, they have tried to make it competitive in the ratings by slowly adding talent and updating the format. The growth of revenue, from around fifteenth to third in the market, has been considerable.
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  3. #3

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    Quote Originally Posted by DavidEduardo View Post


    For years and years this was a low budget, low billing station. Of recent, they have tried to make it competitive in the ratings by slowly adding talent and updating the format. The growth of revenue, from around fifteenth to third in the market, has been considerable.
    Interesting posts on WDUV; as with so many other people, I seldom listen to terrestrial radio, even in the car, but may have to give WDUV at try.

  4. #4
    Quote Originally Posted by Wimmmex View Post
    WDUV used to only have a morning show, if I recall correctly, with the rest of the day "jockless".

    Do I understand that they now have midday and afternoon jocks?
    The real question may be, are the DJ's live or voice tracked?

  5. #5
    Quote Originally Posted by FrankF View Post
    The real question may be, are the DJ's live or voice tracked?
    Other than the people involved, who cares?

    Bing Crosby was the first voice tracker. It didn't kill radio.

    Cox doesn't use syndication or out of market talent. So whoever is doing it, they're in Tampa. Whether or not they're physically babysitting the computer is immaterial.

  6. #6
    Correct me if I'm wrong, but Giselle (afternoons) is physically in Miami at Easy 93.1 where she anchors mornings.

  7. #7
    I'm all for DJ employment but one of the great things about WDUV was that it did run automated for decades outside of morning drive, both as an Easy Listening station and later as Soft Adult Contemporary. I would laugh when Radio & Records published its "Drivetime Dominators" lists every year, both quarter hour ratings and cume ratings. In quarter hour ratings we'd see afternoon names such as Pat St. John on WPLJ New York and Bill Lee on WQHT. Then in cume ratings, WDUV would always be among the top stations, but where the name of the DJ should go, we'd only see the word "automated."

    A couple of years ago, WDUV added the syndicated Delilah show in the evening, while still playing the usual format. That was the first time there was a DJ outside of weekday mornings. But now it seems the WFEZ morning DJ is voicetracking afternoons for WDUV. And maybe they have someone else voicetracking middays?

    Can anyone say if those people are announcing the song titles and artists? That was the one drawback to going automated. I'm sure listeners would like to know who sings True (Spandau Ballet) and similar soft 70s and 80s songs. Or are they only saying that they hope our Thursday is going well and to make sure we listen to WDUV tomorrow morning when they'll be giving away tickets to a Broadway musical coming to Tampa?

  8. #8

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    As well, the WDUV topic came up on Allan Sniffen's NYRMB just today. Younger-skewing plus a nice bump in revenue was stated as fact -- concurrent with increased 25-54.

    It perhaps matters only to AARP-plus lurkers such as I and others with analog radios .... but has WDUV managed to retain most of those older listeners ? The aggregate numbers show a dip (albeit still way in front and in the high single digits). Perhaps Cox has staked out the best of both worlds with this station's direction and perception -- the only-game-in-town theory held by many, along with the red carpet being rolled out for the younger geezers.

  9. #9
    Quote Originally Posted by Steve Green NEPA View Post
    As well, the WDUV topic came up on Allan Sniffen's NYRMB just today. Younger-skewing plus a nice bump in revenue was stated as fact -- concurrent with increased 25-54.

    It perhaps matters only to AARP-plus lurkers such as I and others with analog radios .... but has WDUV managed to retain most of those older listeners ? The aggregate numbers show a dip (albeit still way in front and in the high single digits). Perhaps Cox has staked out the best of both worlds with this station's direction and perception -- the only-game-in-town theory held by many, along with the red carpet being rolled out for the younger geezers.
    WDUV tried to move the median age from 65 to 55. In doing so, they kept fairly stable 12+ numbers while moving from 15th to the top 5 in 25-54. The growth in 25-54 came at the expense of, mostly, those over 65.

    There is likely enough local direct and local agency business in their market to make 55-64 of some sales value. 65+ is not particularly interesting unless the only market you cover is The Villages.
    www.americanradiohistory.com
    Broadcasting Magazine and Yearbooks, RCA Broadcast News, Television Magazine, Radio Annual, Radio News, Sponsor, Television/Radio Age, R&R, Duncan's American Radio, M Street Directory, Broadcast Engineering, db, and more.

  10. #10
    In other WDUV news, looks like the HD2 has changed from Oldies to Big Machine Radio (country).

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