I would do some things that are considered old fashioned. Go to the Chamber of Commerce meetings, super serve Fort Lauderdale and start from there. Get some community involvement. Person to person research, talking to people not filling out surveys or asking canned questions, listening.
There is a large part of the population that's not being served, 50's and 60's would be a definite possibility but I might even expand that to some of the softer sounds from the '70's, '80's and '90's that you don't hear on the radio anymore. It would have to be mixed carefully, no slamming you with something from the '80's and then the '50's. A mix of old pro's and young people who aren't in it just for the money but because they have a passion for it. Face it in today's world there won't be a lot of money in it. I'd still rather work in radio than work at a McDonalds. More than just music though, old radio shows, new radio shows. Something produced by a local theater group or school. There is talent out there and they're better than you can imagine.
Try to keep automation to a minimum. At least one person should be there at all times, even if it's one of the news people. After all if something newsworthy is going on an automation system alone can't cover it. Sure people want to hear music, but they also want to know why traffic is being rerouted on a busy Saturday afternoon. Sure you can get the information on your cell phone but most times it can't tell you WHY.
News Department, hire a couple of real news hounds, guys who listen to the police scanner, cover school board and county commission meetings and are really connected to the community. Face it Fort Lauderdale has a lot of retired talent who aren't ready to hang up the headphones just yet, pros who come from all over the country. They might just want to add to their retirement fund. If they can't make too much, give them some restaurant trade or something.
Sales department, sell direct, keep it small, a mix of old pros and young people all hungry to do something. Management that can motivate, inspire, challenge and make it a fun experience.
Would it work? Who knows? It might be fun to give it a try!