1400 Fort Lauderdale...going..going.....gone?
Page 1 of 8 123 ... LastLast
Results 1 to 10 of 76

Thread: 1400 Fort Lauderdale...going..going.....gone?

  1. #1

    Join Date
    Apr 2006
    Location
    Charlotte, NC
    Posts
    3,259

    1400 Fort Lauderdale...going..going.....gone?

    Time is running out unless they get another extension.....


    Special Temporary Authority is granted to permit Station WFLL(AM) to remain silent until October 24, 2016. Notwithstanding the grant of this Special Temporary Authority, the broadcast license for Station WFLL(AM) will automatically expire as a matter of law if broadcast operations do not resume by 12:01 a.m., October 25, 2016.
    Out of the money demo...all the way out!

  2. #2

    Join Date
    Sep 2004
    Location
    Area Code 305
    Posts
    3,406
    How would you program 1400 in Fort Lauderdale if you had had a nice quarter wave stick in a good location plus all the necessary hardware?
    Ai4i has Always Been on the Trailing Edge of Technology!

  3. #3
    johntherogger's Avatar
    Join Date
    Nov 2011
    Location
    Miami, FL
    Posts
    174
    Quote Originally Posted by ai4i View Post
    How would you program 1400 in Fort Lauderdale if you had had a nice quarter wave stick in a good location plus all the necessary hardware?
    50s and 60s rock and roll with fun djs and sell ads like a small market station
    Radio is not a Job. Radio, is a way of life.

  4. #4

    Join Date
    Sep 2004
    Location
    Area Code 305
    Posts
    3,406
    I think I would take out a large fire, theft, and vandalism insurance policy, then broadcast chants from the Quran in Arabic 24/7 and wait to collect.
    Ai4i has Always Been on the Trailing Edge of Technology!

  5. #5

    Join Date
    Apr 2006
    Location
    Charlotte, NC
    Posts
    3,259
    I would do some things that are considered old fashioned. Go to the Chamber of Commerce meetings, super serve Fort Lauderdale and start from there. Get some community involvement. Person to person research, talking to people not filling out surveys or asking canned questions, listening.

    There is a large part of the population that's not being served, 50's and 60's would be a definite possibility but I might even expand that to some of the softer sounds from the '70's, '80's and '90's that you don't hear on the radio anymore. It would have to be mixed carefully, no slamming you with something from the '80's and then the '50's. A mix of old pro's and young people who aren't in it just for the money but because they have a passion for it. Face it in today's world there won't be a lot of money in it. I'd still rather work in radio than work at a McDonalds. More than just music though, old radio shows, new radio shows. Something produced by a local theater group or school. There is talent out there and they're better than you can imagine.

    Try to keep automation to a minimum. At least one person should be there at all times, even if it's one of the news people. After all if something newsworthy is going on an automation system alone can't cover it. Sure people want to hear music, but they also want to know why traffic is being rerouted on a busy Saturday afternoon. Sure you can get the information on your cell phone but most times it can't tell you WHY.

    News Department, hire a couple of real news hounds, guys who listen to the police scanner, cover school board and county commission meetings and are really connected to the community. Face it Fort Lauderdale has a lot of retired talent who aren't ready to hang up the headphones just yet, pros who come from all over the country. They might just want to add to their retirement fund. If they can't make too much, give them some restaurant trade or something.

    Sales department, sell direct, keep it small, a mix of old pros and young people all hungry to do something. Management that can motivate, inspire, challenge and make it a fun experience.

    Would it work? Who knows? It might be fun to give it a try!
    Last edited by Mike Sheridan; 08-22-2016 at 09:16 AM.
    Out of the money demo...all the way out!

  6. #6
    With "Magic 1027" long gone, there's no place to hear virtually anything from the 50's and 60's in South Florida. Ken Held's brokered doo wop show on Sunday nights on WFTL is the only refuge. Yeah, I know advertisers want 25 to 49. There are so many people over the age of 50 in South Florida and there is no place on the commercial radio dial musicallyfor them. Look at the AM dial..four sports stations, three out of Miami, one out of West Palm, three financial oriented stations, , 740,880 and 1230, using both Miami-Ft lauderdale and West Palm Beach, not to mention 1470, asides from Steve Kane, a mishmosh of brokered programming.

    It would be nice for 1400 to do an oldies format, playing songs that you don't hear anymore on terrestrial radio. I'm out of the demo(67) and I visit my mom in Lauderhill several times a year and asides from WIOD and WFTL(talk) there is no music station I can listen to for more than a few minutes. You would think South Florida with it;s senior population would have room for a station that plays older music. WLML in West Palm is a refreshing change..truly a standards station,but South of Pompano Beach you can't pick it up.. I know it;s a labor of love for Dick Robinson and hardly has ratings or revenue,but I would imagine a lot of seniors are delighted to have it on the air.

    Whether it's 1400 or any other place on the dial, Miami-Fort Lauderdale could really use a station that plays music from the greatest decade of all time The sixties.

  7. #7
    Quote Originally Posted by benale View Post
    Yeah, I know advertisers want 25 to 49.
    Actually, they want 25-54 or something contained in 25-54. Secondary to that broad demo is 18-49 (which is primary for most ethnic buys) and 18-34.

    There are so many people over the age of 50 in South Florida and there is no place on the commercial radio dial musically for them.
    Actually, the median age for the Miami MSA is 36.5, barely above the US average of 35.3. Persons over 65 are 14.5% of the population, a bit above the US average of 12.4%. So there is really not a significantly larger ultra-senior audience in South Florida.

    I look at 65+, as a 50's and 60's based format would mostly appeal to that group, not 55-64.

    WLML in West Palm is a refreshing change..truly a standards station,but South of Pompano Beach you can't pick it up.. I know it;s a labor of love for Dick Robinson and hardly has ratings or revenue,but I would imagine a lot of seniors are delighted to have it on the air.
    The station has a 3 share in the market, despite a very small signal. But the listeners are essentially all over 65. And I would bet most of those are over 70. The station bills enough to cover expenses (about $25 k a month) so it is not a losing proposition... just not a particularly profitable one. And even then, it is in a market where the 65 and over population is double the national average, at 25% of the total.
    www.americanradiohistory.com
    Broadcasting Magazine and Yearbooks, RCA Broadcast News, Television Magazine, Radio Annual, Radio News, Sponsor, Television/Radio Age, R&R, Duncan's American Radio, M Street Directory, Broadcast Engineering, db, and more.

  8. #8

    Join Date
    Sep 2004
    Location
    Area Code 305
    Posts
    3,406
    This recording offers a couple of revolutionary format concepts.
    It was made a few decades ago, but "the more things change...".
    Last edited by ai4i; 08-22-2016 at 10:42 PM.
    Ai4i has Always Been on the Trailing Edge of Technology!

  9. #9

    Join Date
    Apr 2006
    Location
    Charlotte, NC
    Posts
    3,259
    Quote Originally Posted by ai4i View Post
    This recording offers a couple of revolutionary format concepts.
    It was made a few decades ago, but "the more things change...".
    Ironically I was working at WFTL 14 when I first heard that. Thanks for the memories!

    Narrated by Charlie Van Dyke who worked at KLIF Dallas with our WFTL PD Michael O'Shea.
    Out of the money demo...all the way out!

  10. #10

    Join Date
    Sep 2004
    Location
    Area Code 305
    Posts
    3,406
    CvD sounds so much like Les Crane from Desiderata and Norm Rose, of National Lampoon's spoof, Deteriorata.
    Ai4i has Always Been on the Trailing Edge of Technology!

Page 1 of 8 123 ... LastLast

Tags for this Thread

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  




     
Our Conferences
Useful Contacts
Community


Contact Us