Not looking for a political discussion but I am wondering if the outrage I am seeing over Erickson's refusal to support the Republican nominee could possibly take him out at WSB radio? Back in May, he bumped heads with morning host Hermain Cain after Cain made a few comments on his show about Erickson not supporting Trump. That resulted into Erickson blasting Cain at the beginning of Erickson's 5 p.m. show in response. Now, after Erickson's refusal to support Trump now that he is the nominee, listeners of the station are going nuts including calling out his advertisers and on Thursday, Erickson hinted that the threats are actually working and he is losing advertisers. Finally, on Thursday, Erickson said he would no longer mention "his" name on the show and sure enough, the Trump word was not uttered.
I've heard his ratings are actually pretty good so I'm wondering if while ratings are good, could advertising dollars be the death of Erickson. I do note that Monica Perez, the Libertarian host on WSB, is also not supporting Trump but I don't see any outrage aimed at her (may be a sign to Erickson's listener-ship vs hers).
Just looking for thoughts based on a radio perspective (not a political one).
I've heard his ratings are actually pretty good so I'm wondering if while ratings are good, could advertising dollars be the death of Erickson. I do note that Monica Perez, the Libertarian host on WSB, is also not supporting Trump but I don't see any outrage aimed at her (may be a sign to Erickson's listener-ship vs hers).
Just looking for thoughts based on a radio perspective (not a political one).