A station owner taught me a well programmed station in a small market was one a few loved but almost everyone felt was the best option on the dial. I understood that much better after I had a few more years in the business. I recall working one market where there was no rock station. Almost all the college kids (about 1/3rd of the population) wanted rock. We were a top 40 with a more rock edge. Simply put, they complained but they listened and kept us solidly #1 in the market competing with a pure top 40, AC with a few oldies and two country stations.
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
VALLEY RADIO NEEDS AN OVERHAUL ASAP!! - Nevermind, I've given up
- Thread starter 2Son
- Start date
I finally read through most of the posts today. Up to now I hadn't found much interesting to follow.
However, I did notice that a station I used to log into (KAHM) was mentioned. It was mentioned the station no longer put their signal on the Internet.
I don't remember the exact reason the station stopped the Internet webcast, but I recall there was suddenly an increase in listeners and that was too expensive for them. Since stations on the Internet have to pay for the number of listeners for each song played that increase in listeners meant big bucks going out. Ergo, bye bye webstream.
I used to have a webstream under the Small Webcasters "license." (I do not own a radio station, only the webstream) Anyway, the Small Webcaster provision disappeared (in January 2016) and so did my webstream. The increase in rates per song per listener was too much. I could have continued the webstream and I could've saved money by reducing my operating time from 24/7 to four hours a day, and blocking all listeners from outside the United States.
Just my two cents.
However, I did notice that a station I used to log into (KAHM) was mentioned. It was mentioned the station no longer put their signal on the Internet.
I don't remember the exact reason the station stopped the Internet webcast, but I recall there was suddenly an increase in listeners and that was too expensive for them. Since stations on the Internet have to pay for the number of listeners for each song played that increase in listeners meant big bucks going out. Ergo, bye bye webstream.
I used to have a webstream under the Small Webcasters "license." (I do not own a radio station, only the webstream) Anyway, the Small Webcaster provision disappeared (in January 2016) and so did my webstream. The increase in rates per song per listener was too much. I could have continued the webstream and I could've saved money by reducing my operating time from 24/7 to four hours a day, and blocking all listeners from outside the United States.
Just my two cents.
Think of it this way:
You're a small broadcaster in a small town playing music that appeals to a small portion of the listening audience.
Then you go on the internet. People are listening around the world... and there's no way to turn that into dollars. Your ad sales are all direct, and the local plumber, cafe, and Indian Casino that buy time from you don't care that the audience has now tripled with people from out of town/state/country because it's not going to bring them any business. (and this type of station doesn't sell on numbers, they sell on driving business to their advertisers)
Regardless of the bandwidth and royalties, if it's not making you money, it's not worth doing.
- Status