Fewer 80s and 90s and more recurrents/currents on AC
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Thread: Fewer 80s and 90s and more recurrents/currents on AC

  1. #1

    Join Date
    Apr 2011
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    Irving, TX
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    410

    Fewer 80s and 90s and more recurrents/currents on AC

    As the AC format had evolved over the past several years to stay consistent with its demographics target, it's apparent that most AC now play fewer 80s and 90s and leaned more toward the recurrents and currents.

    Several years ago, most AC were playing around 1-3 70s an hour, 4-7 80s an hour, 1-3 90s an hour, 1-2 00s an hour, and 1-2 recurrents/currents an hour. (Rough estimates based-off my knowledge) Now most AC are playing around 2-4 80s an hour, 0-2 90s an hour, 0-2 00s an hour, and 2-4 recurrents/currents an hour.

    KMGL/Oklahoma City plays 3-4 80s an hour and 0-2 90s an hour.
    KODA/Houston plays 3-4 80s an hour and 0-2 90s an hour.
    WLTW/New York plays 1 70s every 2-3 hours, 5-6 80s an hour and 0-1 90s an hour.
    WLYF/Miami plays 1 70s every 5-6 hours, 3-6 80s an hour, 2-4 90s an hour.
    WRVR/Memphis plays 1 70s an hour, 5-6 80s an hour, 0-1 90s an hour.
    WEAT/West Palm Beach plays 2 70s an hour, 3-5 80s an hour, 1-4 90s an hour.
    WBEB/Philadelphia plays 1-3 80s an hour, 1-2 90s an hour.
    WRRM/Cincinnati plays 1-2 80s an hour, 1-2 90s an hour.

    Many of the AC I listed above are my favorites which are KMGL, KODA, WLTW, WLYF, WRVR, and WEAT. They have a much more older and more conservative approach than the average AC in this nation. Especially WLYF, WRVR, WEAT, and perhaps WLTW as well. KMGL and KODA have a much more liberal approach with a slightly older approach.

    KMGL still run their "Awesome 80s Weekend" each weekend. They play about 4-6 80s an hour on their "Awesome 80s Weekend". WLTW still run their "Best of the 80s Weekend" each weekend.

    Earlier this year, KMGL introduced the "90s at Noon" which is featured each weekday during the noon hour. They play about 4-5 90s songs during the noon hour.

    This has been a long time since KMGL carried a themed period of any kind dedicated to the music of the 90s decade. Back in 2012 and before, KMGL ran their "Flashback Weekend" (70s and 80s), "Awesome 80s Weekend", or "Meet My 90s Weekend" each weekend. They dropped their "Flashback Weekend" and "Meet My 90s Weekend" in early 2013 and stuck to their "Awesome 80s Weekend" each weekend up till now. I wish they bring back their "Meet My 90s Weekend".
    Last edited by andrewduong77; 05-25-2016 at 10:30 PM.

  2. #2
    Quote Originally Posted by andrewduong77 View Post
    As the AC format had evolved over the past several years to stay consistent with its demographics target, it's apparent that most AC now play fewer 80s and 90s and leaned more toward the recurrents and currents.

    Several years ago, most AC were playing around 1-3 70s an hour, 4-7 80s an hour, 1-3 90s an hour, 1-2 00s an hour, and 1-2 recurrents/currents an hour. (Rough estimates based-off my knowledge) Now most AC are playing around 2-4 80s an hour, 0-2 90s an hour, 0-2 00s an hour, and 2-4 recurrents/currents an hour.

    KMGL/Oklahoma City plays 3-4 80s an hour and 0-2 90s an hour.
    KODA/Houston plays 3-4 80s an hour and 0-2 90s an hour.
    WLTW/New York plays 1 70s every 2-3 hours, 5-6 80s an hour and 0-1 90s an hour.
    WLYF/Miami plays 1 70s every 5-6 hours, 3-6 80s an hour, 2-4 90s an hour.
    WRVR/Memphis plays 1 70s an hour, 5-6 80s an hour, 0-1 90s an hour.
    WEAT/West Palm Beach plays 2 70s an hour, 3-5 80s an hour, 1-4 90s an hour.
    WBEB/Philadelphia plays 1-3 80s an hour, 1-2 90s an hour.
    WRRM/Cincinnati plays 1-2 80s an hour, 1-2 90s an hour.

    Many of the AC I listed above are my favorites which are KMGL, KODA, WLTW, WLYF, WRVR, and WEAT. They have a much more older and more conservative approach than the average AC in this nation. Especially WLYF, WRVR, WEAT, and perhaps WLTW as well. KMGL and KODA have a much more liberal approach with a slightly older approach.

    KMGL still run their "Awesome 80s Weekend" each weekend. They play about 4-6 80s an hour on their "Awesome 80s Weekend". WLTW still run their "Best of the 80s Weekend" each weekend.

    Earlier this year, KMGL introduced the "90s at Noon" which is featured each weekday during the noon hour. They play about 4-5 90s songs during the noon hour.

    This has been a long time since KMGL carried a themed period of any kind dedicated to the music of the 90s decade. Back in 2012 and before, KMGL ran their "Flashback Weekend" (70s and 80s), "Awesome 80s Weekend", or "Meet My 90s Weekend" each weekend. They dropped their "Flashback Weekend" and "Meet My 90s Weekend" in early 2013 and stuck to their "Awesome 80s Weekend" each weekend up till now. I wish they bring back their "Meet My 90s Weekend".
    I learned something early on in my career, during the first seismic shift of adult music (early 70s from MOR to AC): When you're looking to be relevant in a rapidly-changing environment, the worst question you can ask is "What have we always done?"

  3. #3

    Join Date
    Apr 2011
    Location
    Irving, TX
    Posts
    410
    Seems like most Hot AC are playing around 1 90s an hour to 1 90s every 2-3 hours. Most AC are also playing around 1-2 90s an hour to 1 90s every 1-2 hours. AC are still playing around 2-4 80s an hour which is still far less 80s than they used to play five years ago.

    AC are playing fewer 80s than it did a few years ago. At least down to 3-4 80s an hour for an average AC, 2-3 80s an hour on some AC, and even 1-2 80s an hour on a few AC out there. As AC are playing fewer 80s, I thought they should have picked up more on 90s, but they aren't. They're playing 0-2 90s an hour, even 1 90s every 1-2 hours on some AC. They should play like 5-6 90s an hour or at least 3-4 90s an hour, ideally. But they're playing only 0-2 90s an hour. They're also playing much fewer 90s than they did five years ago and they're playing fewer 90s than 80s. 80s and 90s are going away together on AC. I wonder how well Classic Hits are going to pick up on 90s since 90s are well ignored by Hot AC and AC together over the past five years. At least many Classic Hits are already starting to play a little bit of 90s.

    If I'm correct about Hot AC, it seems like Hot AC plays around 0-1 90s an hour, 1-2 00s an hour, and 9-11 recurrents/currents an hour. And it seems like AC plays around 2-4 80s an hour, 0-2 90s an hour, 0-2 00s an hour, and 2-4 recurrents/currents an hour.

    It seems like the 90s and 00s were the only decades when 90s music got most of its respect from both Hot AC and AC where Hot AC took on the alternative and grunge materials by the 00s. Ever since the beginning of this decade, 90s music started to fade off Hot AC and AC together. That's very surprising for AC because AC didn't even get a chance to embrace much of the 90s and early 00s alternative and grunge materials that Hot AC loved so much in the 00s.

    We only heard "Under the Bridge", "Two Princes", "Mr. Jones", "How Bizarre", "Beautiful Day", "One", "Ordinary World", "Come Undone", "Friday I'm in Love", "All for You", "One Headlight", "Unbelievable", "December", "The World I Know", "Real World", "Push", "Dreams" by The Cranberries, "Closing Time", "No Rain", "Tom's Diner", "Life Is a Highway" by Tom Cochrane, "Everything You Want", "The Middle", "With Arms Wide Open", "Higher", "Crazy", "Cryin'", "I've Been Thinking About You", "What Is Love", "Crash Into Me", "If You Could Only See", "Jumper", "Counting Blue Cars" on AC so far. I named most of the 90s and early 00s alternative/grunge/rhythmic tracks that I know had been aired on AC including KMGL, WLTW, KCKC, WRCH, and WLMG.

    It seems like the only place you can find these 90s and early 00s alternative/grunge tracks now that Hot AC had pounded so much on in the 00s is on an Adult Alternative, Rock, Modern Rock, or Adult Hits/Variety Hits. I also believe Adult Alternative or Modern Rock doesn't play that much 90s or 00s anymore with the way Hot AC are. I believe Adult Hits is the best format to look for if you're looking for a station that still play these 90s and early 00s alternative/grunge tracks along with most of the new wave and glam materials of the 80s. The problem is that only half of the markets in the nation have an Adult Hits. I know Classic Rock had been heavy on 70s and 80s. With the way 90s and 00s are treated by Hot AC and AC, I wonder how well Classic Rock will embrace these 90s and early 00s tracks in the coming years, knowing that most markets have a Classic Rock.

    It seems like either 90s music lack wide selections of tracks from each genre in that decade or that each genre in 90s music doesn't blend to well together with other genres from that decade. In the end, it's the decade where the style of music evolved from ballads, new wave, and glam to alternative, grunge, and rhythmic. One of my theory of why 90s music didn't stand up to well with time in radio is probably because there aren't much audience from the Gen-X population to support the audience shares while there is a vast amount of audience from the youngest end of the baby boomers to support the audience share from the oldest end of AC. That's why 70s kind of lasted a while on AC till a couple of years ago, so as the 80s now. You also saw how well 60s held up on Classic Hits a couple years ago, so as the 70s now.

    If you observe the population pyramid of 2014, the population for female (and male too) between 35-39 are small compare to the rest of the population surrounding that age range. That's why it's apparent why AC haven't been doing so well over the past five years. That's why over the past five years, it had proven that 90s tracks doesn't test very well with the audiences for Hot AC and AC, especially in 12+ and 25-54. That's why it's apparent that AC are focusing more heavily on 80s and recurrents/currents, but ignoring the 90s and 00s while Hot AC are focusing primarily on recurrents/currents. And it's apparent that some Hot AC had ignored 90s after it phased-out 80s.

  4. #4
    Quote Originally Posted by andrewduong77 View Post

    It seems like the only place you can find these 90s and early 00s alternative/grunge tracks now that Hot AC had pounded so much on in the 00s is on an Adult Alternative, Rock, Modern Rock, or Adult Hits/Variety Hits. I also believe Adult Alternative or Modern Rock doesn't play that much 90s or 00s anymore with the way Hot AC are. I believe Adult Hits is the best format to look for if you're looking for a station that still play these 90s and early 00s alternative/grunge tracks along with most of the new wave and glam materials of the 80s. The problem is that only half of the markets in the nation have an Adult Hits. I know Classic Rock had been heavy on 70s and 80s. With the way 90s and 00s are treated by Hot AC and AC, I wonder how well Classic Rock will embrace these 90s and early 00s tracks in the coming years, knowing that most markets have a Classic Rock.

    It seems like either 90s music lack wide selections of tracks from each genre in that decade or that each genre in 90s music doesn't blend to well together with other genres from that decade. In the end, it's the decade where the style of music evolved from ballads, new wave, and glam to alternative, grunge, and rhythmic. One of my theory of why 90s music didn't stand up to well with time in radio is probably because there aren't much audience from the Gen-X population to support the audience shares while there is a vast amount of audience from the youngest end of the baby boomers to support the audience share from the oldest end of AC. That's why 70s kind of lasted a while on AC till a couple of years ago, so as the 80s now. You also saw how well 60s held up on Classic Hits a couple years ago, so as the 70s now.

    If you observe the population pyramid of 2014, the population for female (and male too) between 35-39 are small compare to the rest of the population surrounding that age range. That's why it's apparent why AC haven't been doing so well over the past five years. That's why over the past five years, it had proven that 90s tracks doesn't test very well with the audiences for Hot AC and AC, especially in 12+ and 25-54. That's why it's apparent that AC are focusing more heavily on 80s and recurrents/currents, but ignoring the 90s and 00s while Hot AC are focusing primarily on recurrents/currents. And it's apparent that some Hot AC had ignored 90s after it phased-out 80s.
    96.5 The Buzz (Modern Rock in Kansas City) plays a pretty wide selection of '90s alternative on "90s at Noon." Also, Afentra in the morning spins a lot of deep cuts from '90s and early '00s during her show.

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