P
purpledevil
Guest
Funny.
Signed,
OdraudEdivaD
Accurate, I say, accurate, Señor.
Depending on Frank, and his keen ability to dig into the netherlands, I shouldn't be backwards much longer.
Funny.
Signed,
OdraudEdivaD
He's baaaack!
What gets me about SXM is that stuff like "Honey" and "Harper Valley PTA" is in regular rotation -- I can't imagine hearing either on an FM oldies/classic hits station; way too polarizing. For me, they are instant tune-outs.
Instant tuneouts for you, not for their audiences. At least they have the "courage" to play them unlike many terrestrials that avoid tons of playable songs.
Our very own 97-1 KTHT has both Tammy Wynette's "Honey" and Jeannie C. Riley's "Harper Valley P.T.A." in regular rotation, in market #6. More than a handful of listeners are hearing both songs daily on the 100kW behemoth covering everything from Lufkin to the Golden Triangle to Houston, and KTHT does very, very well for being a rimshot into Houston.
I have to agree with oldies76 here, although I wouldn't go so far as to call it "courage" to spin either song. Neither detracts from KTHT's numbers, apparently, and they both fit into the format quite well.
Certainly not "instant tuneouts" as CTlistener claims, but maybe that IS the case way up there in Connecticut. Not so much here in Houston, though. KTHT is by far the highest rated rimshot this market has, and isn't losing any ground in that particular arena because it regularly plays those two songs.
The context, I think, is classic hits / oldies, not classic country. Bobby Goldsboro, not Tammy Wynette.
I really doubt that there are more than a handful of people who want to hear those two petrified turds.
Ha....I don't think Mr. Goldsboro and Jeannie C. would appreciate that term. Remember (as you said many times) if a station is playing them, then they have tested satisfactory or they have positive audience review. Two number ones from 1968, still receiving airplay. To me, that's a positive any way you cut it....in 2016.
I doubt a station in the Houston market that ranks below 20th in the sales demos and bills well under $1 million a year spends the roughly $50 k it costs to test a large library even once a year.
Ha....I don't think Mr. Goldsboro and Jeannie C. would appreciate that term. Remember (as you said many times) if a station is playing them, then they have tested satisfactory or they have positive audience review. Two number ones from 1968, still receiving airplay. To me, that's a positive any way you cut it....in 2016.
For me, the instant turn off would be "Sugar Sugar" by the Archies. A classic rocker in Lansing, Michigan actually used that in a TV ad as an encouragement to tune out the local oldies station and try them instead.
Since few major markets have an "oldies" station any more and "classic hits" stations are now moving into 90's songs, the chances of "Sugar Sugar" being played are infinitesimally small.
Correct. I'm not even familiar with a Wynette song called "Honey," and I'm a pretty big classic country fan for a New Englander. Was it a cover of the Goldsboro hit?
They run on auto-pilot. The company that owns this station also owns the #1 country station in town. They use this as a format flanker, and it's worked. It's kept CBS, which was once the #1 station in town with KILT at #2 in the format for a long time. KILT can't use heritage as an advantage when you have a competing classic country station taking away audience. The problem is that strategy can only work for so long, and based on the rising demos, it's likely that Cox will need to make some changes there at some point.
Here you go, CT. http://m.youtube.com/watch?v=Qhax4gl8w7g
Enjoy! My apologies for the mix up. Thought we were talking classic country at that point in the conversation.