I'm sure as has been said before on other threads that Mobile and Pensacola's dormant translators are probably more valuable now elsewhere, but it really does seem like Cumulus has dropped the ball in maximizing their potential here. I still think a Mobile-only translator would do gangbusters for WGOK, since that's where the majority of their listeners are. I still can't believe they didn't think to jump on that when they had the chance.
And while the prevailing wisdom here is that a signal can only work if it serves both sides of the bay, I still don't believe that's totally true. Commuters aside, my experience has been that people from Mobile and people from the Eastern Shore don't like crossing the bayway and do it as little as possible if they don't have to for a job or school. Mobilians don't like making the drive through the tunnels any more than people from Daphne do. I mean, I hear this a lot. And frankly, I see nothing wrong with a strategically located translator that may "only" serve central Mobile county, because it's still going to reach over 200,000 pretty diverse people.