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Changes at Hot 93.3

according to the Radio Insight"s Twitter, they spilled the beans early with this
https://twitter.com/radioinsight/status/718534574771466240

so they are indeed plugging the Bieber concert. but i don't know if they are "stunting" for a impending format change or just a temporary rename of the station similar to when The Eagle renamed themselves as "The Bird" one year during a weekend in which The Cowboys were facing the Eagles in a rivalry game with Playoffs being a key motivation for the win.
 
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